Baymard Institute is an independent web usability research organization known for conducting large-scale, original UX studies across every aspect of the online shopping experience. We serve over 17,500 UX professionals, designers, and teams in more than 80 countries, including 71% of the world’s largest e-commerce companies.

Our platform provides:

• A research catalog with over 700 UX guidelines and 200,000+ annotated design examples
  
  
• Innovative tools like the AI-powered UX-Ray website scanner
  
  
• A dedicated UX training and learning platform
  
  

Baymard is a remote-first company with a distributed team of around 60 professionals working across the US and Europe.

About the Role

We are hiring a Product Lead who will drive the strategic vision and daily operations of our product suite. This role requires both leadership and hands-on execution. You will work closely with cross-functional teams including Engineering, Design, Research, Marketing, and company leadership to shape the evolution of Baymard’s tools and services.

This is a pivotal role at a key time in our journey as we expand from a content-based UX platform into more SaaS-driven solutions, including our website scanner and automation tools.

Responsibilities

Lead product strategy and planning

• Define and update product roadmaps
  
  
• Collaborate with the CEO on long-term direction and growth
  
  

Oversee day-to-day project execution

• Manage 3 or more concurrent product initiatives
  
  
• Set priorities, support designers and developers, and ensure timely delivery
  
  

Grow and mentor the product team

• Provide leadership to the existing team of product managers and designers
  
  
• Offer clear feedback and encourage growth and collaboration
  
  

Partner with Engineering

• Work alongside the Engineering Lead to scope and deliver new features
  
  
• Balance ambition with practical development limits
  
  

Coordinate with internal stakeholders

• Understand and respond to product needs across Baymard’s departments
  
  
• Help align features with business and user priorities
  
  

Adopt iterative development practices

• Break projects into smaller phases
  
  
• Guide the team through 2-week product cycles and quarterly planning
  
  

Qualifications

Required

• At least 10 years of experience in product management, including team leadership
  
  
• Proven ability to deliver complex projects from start to finish
  
  
• Excellent cross-functional communication skills
  
  
• Organized and capable of managing multiple initiatives simultaneously
  
  
• Familiarity with working in small, nimble teams with limited resources
  
  

Preferred

• Experience with AI integrations in product workflows
  
  
• Background in engineering or technical project leadership
  
  
• Hands-on design experience, including Figma proficiency
  
  
• Copywriting experience for product content and messaging
  
  

Additional Information

• Remote, full-time position (Europe only)
  
  
• Must have overlapping working hours with US-based colleagues
  
  
• Preferred start: as soon as possible (late 2025 or early 2026)
  
  
• Travel is minimal (1–3 weeks per year, including team retreats)
  
  
• English fluency required
  
  

How to Apply

Submit the following to productlead2025@baymard.com:

• A PDF cover letter (1–2 pages) explaining why you're a great fit for this role
  
  
• A resume (PDF) or a link to your LinkedIn profile
  
  

Deadline: August 3rd, 2025 (applications reviewed as received)

Referral Opportunity

If you refer someone who is hired for this role, you’ll receive a one-year Baymard Core subscription (valued at $2,388/year).

What It's Like to Work at Baymard

We promote a work culture focused on deep thinking, low meetings, and asynchronous communication. You’ll be part of a remote, international team focused on creating impactful tools for UX professionals. Learn more about our culture and values at baymard.com/jobs.