Baymard Institute

Baymard Institute is a leading UX research organization that conducts large-scale studies to improve e-commerce user experiences. Serving over 17,500 brands, agencies, and designers—including 71% of Fortune 500 e-commerce companies—Baymard provides actionable insights through a proprietary SaaS platform. With a fully distributed team across America and Europe, Baymard is dedicated to advancing UX design by combining thorough academic research with practical, user-friendly solutions.