Senior UX/Digital Strategist
Yoko Co McLean, VA
Senior UX/Digital Strategist

As a Senior UX Strategist, you’ll primarily lead strategy for complex, content-heavy websites and digital platforms. This is a consultative role focused on helping organizations align their digital presence with their mission and goals. You’ll operate at both strategic and execution levels—shaping structure and direction while guiding practical implementation.

Lead discovery and strategy

  • Define problems, clarify goals, and articulate the rationale behind strategic decisions

  • Facilitate workshops, stakeholder interviews, and research initiatives

Turn insights into action

  • Translate research into actionable UX and content strategies

  • Develop and guide high-quality UX artifacts (personas, journeys, IA, sitemaps, wireframes)

Guide cross-functional teams

  • Collaborate with designers, developers, and project managers to align strategy with delivery

  • Maintain alignment between strategy, design, and execution throughout projects

Advise and challenge clients

  • Serve as a trusted strategic partner, offering thoughtful recommendations—even when it means challenging assumptions

  • Communicate clearly with senior leaders and key stakeholders

Think holistically

  • Consider UX, content, analytics, technology, marketing systems, and operational realities together

  • Balance ideal user experiences with technical and organizational constraints

Support team growth

  • Mentor fellow strategists and contribute to shared learning

  • Help refine internal frameworks, processes, and standards

You’ll Thrive in This Role If You:

  • Have strong experience in UX and digital strategy, preferably in an agency setting

  • Have guided executive teams through digital transformation initiatives

  • Have led 25+ complex web or digital projects from discovery to launch

  • Are skilled in UX research, personas, user journeys, IA, usability testing, and iteration

  • Understand how content strategy, SEO, analytics, and marketing intersect with UX

  • Are comfortable with platforms like WordPress, HubSpot, Google Analytics, GTM, and CMS ecosystems

  • Can scope and guide technical implementation for web projects

  • Make sound decisions in ambiguous situations

  • Communicate clearly and empathetically across roles and seniority levels

  • Can bridge strategic thinking with real-world execution

Bonus: Experience with professional or membership associations (extra points if you know what a CAE is).

This Might Not Be for You If:

  • You prefer focusing on only one large project at a time

  • You’re unwilling to step outside defined responsibilities when the team needs support

  • You’re uncomfortable balancing high-level strategy with hands-on execution

What You’ll Get

A flexible schedule, unlimited PTO, competitive compensation, profit-sharing (starting in year two), remote work from anywhere, a professional development budget, US federal holidays, and multiple weeks off at year-end. We also offset your carbon footprint. US-based team members receive health insurance, disability and life coverage, plus 401(k) matching.

More About Us

We’re a remote team of strategists, designers, developers, and project managers who care deeply about our work, our clients, and each other. We treat one another as humans first—supporting growth, creativity, and balance. With over a decade of experience, we continue to build meaningful digital solutions while maintaining a people-first culture.

How to Apply

Complete our application form. Every submission is reviewed by a real person on our team. (Optional: include a short video introduction—we love seeing the human behind the application!)

Note: This role is open to candidates based in the US and Canada only.

About Company

Yoko Co is a fully remote digital marketing agency that partners exclusively with mission-driven organizations working to improve public health, protect the environment, and create positive social impact. For more than a decade, the company has delivered thoughtful, high-quality digital experiences while fostering a people-first culture built on trust, flexibility, and genuine collaboration. Recognized as a Best Place to Work by Inc. 5000 and the Washington Business Journal, Yoko Co brings together talented professionals who care deeply about purpose-driven work, meaningful relationships, and building technology that makes a difference. 

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