Senior UX/Digital Strategist
Yoko Co · Anywhere in the World · posted 7 months ago
Lead discovery and strategy
- Define problems, clarify goals, and articulate the rationale behind strategic decisions
- Facilitate workshops, stakeholder interviews, and research initiatives
Turn insights into action
- Translate research into actionable UX and content strategies
- Develop and guide high-quality UX artifacts (personas, journeys, IA, sitemaps, wireframes)
Guide cross-functional teams
- Collaborate with designers, developers, and project managers to align strategy with delivery
- Maintain alignment between strategy, design, and execution throughout projects
Advise and challenge clients
- Serve as a trusted strategic partner, offering thoughtful recommendations—even when it means challenging assumptions
- Communicate clearly with senior leaders and key stakeholders
Think holistically
- Consider UX, content, analytics, technology, marketing systems, and operational realities together
- Balance ideal user experiences with technical and organizational constraints
Support team growth
- Mentor fellow strategists and contribute to shared learning
- Help refine internal frameworks, processes, and standards
You’ll Thrive in This Role If You:
- Have strong experience in UX and digital strategy, preferably in an agency setting
- Have guided executive teams through digital transformation initiatives
- Have led 25+ complex web or digital projects from discovery to launch
- Are skilled in UX research, personas, user journeys, IA, usability testing, and iteration
- Understand how content strategy, SEO, analytics, and marketing intersect with UX
- Are comfortable with platforms like WordPress, HubSpot, Google Analytics, GTM, and CMS ecosystems
- Can scope and guide technical implementation for web projects
- Make sound decisions in ambiguous situations
- Communicate clearly and empathetically across roles and seniority levels
- Can bridge strategic thinking with real-world execution
- You prefer focusing on only one large project at a time
- You’re unwilling to step outside defined responsibilities when the team needs support
- You’re uncomfortable balancing high-level strategy with hands-on execution
What You’ll Get
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