Ecommerce Lifecycle Strategist

Prismfly is hiring an Ecommerce Lifecycle Strategist to shape and optimize the entire customer journey for its clients, from first engagement through retention and advocacy. The role is client-facing and hands-on: you own lifecycle campaigns from strategy through execution and analysis. It is for someone with at least three years of relevant experience in customer lifecycle management, email or SMS automation, or a similar field.

Prismfly is a global agency focused on e-commerce conversion rate optimization and lifecycle marketing. It pairs strategy with design and development work for top-tier brands and software partners. The company is remote-first, with daily contact on Slack and video chat.

What you will do

• Own and manage lifecycle campaigns from strategy to execution and analysis.
• Run program and marketing audits for potential clients, and present findings and recommendations.
• Build personalized customer journeys, identifying key touchpoints, pain points, and opportunities for improvement.
• Serve as the client-facing lead, translating technical insights into clear, actionable recommendations.
• Coordinate creation of briefs, copy, art, text and HTML templates, and email campaigns.
• Segment audiences and create tailored experiences to improve engagement and loyalty.
• Develop and implement strategies for each stage of the customer lifecycle: acquisition, onboarding, retention, and advocacy.
• Analyze customer data to derive insights and make data-driven decisions that improve customer lifetime value.
• Collect and analyze customer feedback to make continuous improvements to the customer journey.
• Drive positive customer reviews and ongoing engagement with loyalty programs.
• Define KPIs to measure the success of lifecycle strategies, and report on progress regularly.
• Stay informed about industry trends and competitors' customer strategies to identify areas for improvement.

What they are looking for

• 3 years of relevant hands-on experience.
• Proven experience in customer lifecycle management, email or SMS automation, or a related field.
• Strong analytical skills, with the ability to interpret data and draw actionable insights.
• Excellent communication and collaboration skills.
• Proficiency with marketing automation tools and CRM systems.
• A passion for customer experience and a customer-centric mindset.
• Strong project management skills and the ability to work on multiple initiatives at once.

About the company

Prismfly describes itself as a boutique, fast-growing agency. The team is made of humble experts, each with a strong desire to continually learn and grow. The culture is remote-first, and the company says it makes sure you have everything you need to do your best work and make a big impact.

Other details

This is an evergreen position. Prismfly is not actively recruiting for it right now, but is open to connecting with people who are interested in joining the team. Applications submitted now are among the first to be considered when a position becomes available, and the company keeps in touch for future openings.

The listing was originally posted on Himalayas.