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Product Marketing Manager - Corporate Payments

WEX · Anywhere in the World · posted 8 months ago

Product Marketing Manager - Corporate Payments at WEX — remote job on CafeRemote
Sales and Marketing Analytics Google Analytics Monitoring and Analytics Analytic Tools ECommerce Management Sales Analytics Predictive Analytics Full-time Worldwide
We’re hiring a customer-focused Product Marketing Manager (PMM) to lead the go-to-market strategy for WEX’s Corporate Payments solutions, including our Embedded Payments portfolio. In this role, you’ll define how our offerings are positioned in the market, articulate their value, and drive adoption among core decision-makers such as Treasurers and CFOs, as well as emerging technical influencers including Developers and CTOs. 

We’re looking for a data-driven, strategic marketer with a strong bias for action—someone who can translate complex market dynamics and technical capabilities into clear, effective go-to-market plans. You’ll work closely with Sales, Product, Marketing, and Technology teams to launch products, enable revenue teams, and deliver measurable business impact.  

How You’ll Drive Impact 

Own positioning, messaging, and go-to-market strategy 

  • Develop and evolve messaging frameworks, value propositions, and sales narratives for both core payments buyers and technical audiences

  • Translate technical capabilities such as virtual card integrations and payment APIs into compelling, customer-centric stories

  • Use customer and market insights to sharpen WEX’s competitive differentiation in the payments landscape

Lead launches and accelerate adoption
 

  • Drive cross-functional go-to-market initiatives for the Embedded Payments portfolio, including new features and API releases

  • Create adoption programs that help customers onboard quickly and realize value early

  • Ensure launches achieve measurable outcomes across awareness, usage, and customer satisfaction


Enable sales and marketing to win
 

  • Build and maintain sales enablement content, including resources for technical buyers and developers

  • Provide ongoing competitive intelligence and product updates to equip sales teams to position WEX effectively

  • Partner with marketing teams to deliver targeted campaigns that drive customer acquisition and product adoption

Power customer and market insight
 

  • Conduct primary and secondary research, including customer interviews, win/loss analysis, and market studies

  • Monitor industry trends to uncover growth opportunities

  • Track adoption, funnel performance, and win rates to inform data-driven recommendations

Who You Are
 

  • A motivated, analytics-driven product marketer excited to own a portfolio and deepen expertise

  • Comfortable collaborating cross-functionally with Product, Sales, and Marketing teams

  • Customer-centric, with strong curiosity and empathy for the payments ecosystem

  • A clear, confident communicator who can simplify complex concepts

  • Collaborative yet decisive—able to move quickly while aligning key stakeholders

Experience & Qualifications
 

  • 5+ years of relevant professional experience, including 2+ years in product marketing or related roles within B2B SaaS, fintech, or payments

  • Proven experience developing go-to-market strategies, positioning, messaging, and enablement content

  • Strong analytical and research skills with a track record of turning insights into action

  • Excellent written and presentation skills

  • Experience marketing to technical audiences (e.g., developers, product teams)

  • Bachelor’s degree in marketing, business, communications, or a related field

Compensation & Benefits
 
The base salary range for this role is $94,000 – $125,000, depending on experience, skills, and role fit. Total compensation may include performance-based bonuses or commissions, depending on role eligibility. WEX offers a comprehensive benefits package designed to support both personal and professional wellbeing, including:
 
  • Health, dental, and vision insurance

  • Retirement savings plans

  • Paid time off

  • Health Savings Accounts (HSA) and Flexible Spending Accounts (FSA)

  • Life and disability insurance

  • Tuition reimbursement and additional wellness benefits

For more details, please refer to the “About Us” section on WEX’s careers page.
 

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