Waifu Masters is not just a collectible card game — it’s a prestige-tier cultural IP designed for long-term believers, art-first collectors, and modern tastemakers. Every product, card, and communication is meticulously crafted with attention to detail and purpose.
 We are not an anime brand — we are building a lasting legacy rooted in artistry, scarcity, and permanence.  

Position Overview: Head of Social 

We’re looking for a visionary Head of Social to lead our public voice and social presence. This is a high-impact leadership role where you’ll be responsible for building and managing a dynamic team, setting strategy, and overseeing execution across multiple social platforms. 

You’ll be the voice of Waifu Masters across Reddit, Discord, Instagram, YouTube, TikTok, and more — ensuring every piece of content reflects our distinct tone, cultural prestige, and aesthetic values.  

Key Responsibilities 

• Define & Refine the Brand Voice
  Establish, own, and evolve the public-facing identity of Waifu Masters.
  
  
• Team Leadership & Management
  Lead and mentor a distributed team of specialists, including:
  
  
  • Reddit Manager
    
    
  • Community Manager
    
    
  • Copywriter / Voice Lead
    
    
  • Content Creators
    
    
• Content Strategy & Execution
  Plan, oversee, and iterate all social media campaigns and storytelling efforts.
  
  
• Creative Oversight
  Ensure consistency in tone, quality, and narrative across all content.
  
  
• Cross-Department Collaboration
  Partner with product, design, community, and lore teams to keep messaging aligned.
  
  
• Build Brand Documentation
  Create style guides, voice manuals, and standardized workflows.
  
  
• Performance Analytics
  Analyze platform metrics and optimize strategies based on performance data.
  
  
• Transparent Reporting
  Maintain regular reporting loops to keep leadership informed and aligned.
  
  

Required Qualifications
 

• 5+ Years of Experience
  In senior B2C social media or content leadership roles.
  
  
• Team Leadership Skills
  Proven experience leading multi-disciplinary teams, including managers.
  
  
• Native English Speaker
  (Strict requirement)
  
  
• Platform Expertise
  Deep understanding of platform algorithms, culture, and audience behaviors.
  
  
• Strong Brand Voice Background
  Experience developing and defending a distinct, premium brand identity.
  
  
• Detail-Oriented Execution
  Mastery of storytelling cadence, copywriting tone, and composition aesthetics.
  
  
• Strategic Thinking
  Ability to balance narrative depth with performance-driven results.
  
  
• Timezone Availability
  Minimum 4-hour daily overlap with Japan Standard Time (JST), Monday–Friday.
  
  
• Feedback System Design
  Skilled at implementing iterative, scalable feedback loops.
  
  
• Autonomy & Ownership
  Ability to thrive in a fast-paced, high-accountability remote environment.
  
  

 
Bonus Points (Nice to Have)
 

• Background in collectibles, card games (CCGs), fandoms, or niche cultural brands
  
  
• Experience with luxury or prestige-tier products
  
  

 Important Note

This is not a stepping-stone or junior management role.
We’re looking for someone who has built systems, led teams, and produced proven results — someone who knows what greatness looks like and how to achieve it.


📩 Ready to Lead the Voice of a Legacy Brand?
Apply now to join Waifu Masters and shape the cultural narrative of one of the most visually elite and visionary card game franchises ever created.