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Senior Director, CRM & Lifecycle Marketing – Remote

Upside · United State Of America · posted 1 year ago

Senior Director, CRM & Lifecycle Marketing – Remote at Upside — remote job on CafeRemote
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Join a fast-growing, mission-driven company and lead world-class CRM & lifecycle strategies that drive engagement, retention, and business growth.
We’re seeking a Senior Director of CRM & Lifecycle Marketing to lead our customer engagement strategy across email, SMS, in-app, and other owned channels. In this high-impact role, you'll be responsible for improving retention, boosting re-engagement, and increasing customer lifetime value through data-driven and personalized marketing strategies.

This position works closely with cross-functional teams including Product, Data, Brand, and Growth Marketing.

Key Responsibilities

  • Build and execute a multi-channel CRM and lifecycle marketing roadmap.

  • Develop segmentation, automation, and personalization strategies.

  • Manage A/B testing and optimize campaigns based on user behavior and analytics.

  • Own and maintain the CRM tech stack (such as Braze, Iterable, Salesforce).

  • Lead and mentor a high-performing team.

  • Collaborate with other departments to align lifecycle strategies with product and marketing goals.

Requirements

  • 8+ years in CRM, lifecycle, or retention marketing.

  • At least 3 years of experience in a leadership role.

  • Hands-on experience with CRM platforms like Braze, Iterable, Salesforce Marketing Cloud, etc.

  • Strong analytical and data interpretation skills.

  • Experience in consumer tech, apps, eCommerce, or subscription-based models is preferred.

Why Join Us

  • Fully remote and flexible work culture

  • Competitive salary with equity options

  • Comprehensive medical, dental, and wellness benefits

  • Opportunity to make a direct impact on millions of users

  • Work alongside a results-driven and supportive team

Apply now to lead CRM innovation and shape customer retention at scale.

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