Join a fast-growing, mission-driven company and lead world-class CRM & lifecycle strategies that drive engagement, retention, and business growth.
We’re seeking a Senior Director of CRM & Lifecycle Marketing to lead our customer engagement strategy across email, SMS, in-app, and other owned channels. In this high-impact role, you'll be responsible for improving retention, boosting re-engagement, and increasing customer lifetime value through data-driven and personalized marketing strategies.

This position works closely with cross-functional teams including Product, Data, Brand, and Growth Marketing.

Key Responsibilities

• Build and execute a multi-channel CRM and lifecycle marketing roadmap.
  
  
• Develop segmentation, automation, and personalization strategies.
  
  
• Manage A/B testing and optimize campaigns based on user behavior and analytics.
  
  
• Own and maintain the CRM tech stack (such as Braze, Iterable, Salesforce).
  
  
• Lead and mentor a high-performing team.
  
  
• Collaborate with other departments to align lifecycle strategies with product and marketing goals.
  
  

Requirements

• 8+ years in CRM, lifecycle, or retention marketing.
  
  
• At least 3 years of experience in a leadership role.
  
  
• Hands-on experience with CRM platforms like Braze, Iterable, Salesforce Marketing Cloud, etc.
  
  
• Strong analytical and data interpretation skills.
  
  
• Experience in consumer tech, apps, eCommerce, or subscription-based models is preferred.
  
  

Why Join Us

• Fully remote and flexible work culture
  
  
• Competitive salary with equity options
  
  
• Comprehensive medical, dental, and wellness benefits
  
  
• Opportunity to make a direct impact on millions of users
  
  
• Work alongside a results-driven and supportive team
  
  

Apply now to lead CRM innovation and shape customer retention at scale.