Business Development Lead, Experiential Events

TH Experiential is hiring a Business Development Lead to own new business generation for an experiential marketing agency. The role is for someone who likes building pipeline from scratch, carrying a bookings number, and working with creative and production teams to turn conversations into signed contracts. It reports directly to executive leadership and works closely with the Chief Creative Officer, Marketing/Growth, and Operations.

TH Experiential has 20 years of experience designing and producing experiential marketing programs for brands including Unilever, Sephora, McDonald's, L'Oréal, eBay, DoorDash, IKEA, and Nike. The company describes the experiential marketing industry as a $128B market.

What you will do

• Own the full top-of-funnel new business motion: prospecting, outbound, qualification, discovery, and opportunity creation.
• Build and maintain a target account list of major brands and agencies that fit TH Experiential's creative strengths and ideal client profile.
• Generate qualified meetings through outbound campaigns, networking, referrals, industry events, and account-based marketing.
• Carry an annual revenue and bookings number and deliver against pipeline and win-rate targets.
• Own the full sales cycle from first contact through signed contract, partnering with creative and production teams on proposals and pitches.
• Lead pursuit strategy on key opportunities, including discovery, scoping, pricing strategy, proposal narrative, and close plan.
• Keep pipeline data current in HubSpot and Podio, and provide forecasts and weekly pipeline updates to leadership.
• Work with Marketing/Growth on campaigns, segmented outreach, and content that supports active pursuits.
• Analyze market trends, brand spend signals, and competitive activity to find high-value opportunities.
• Develop point-of-view materials and tailored outreach that show understanding of each brand's business and category.
• Cultivate relationships with senior decision-makers at major brands and with creative and PR agencies.
• Represent TH Experiential at industry events, conferences, and category gatherings.
• Partner with creative and production teams to translate client needs into scoped proposals.
• Collaborate with the VP of Operations and Head of Production on deal structure, margin targets, and feasibility.
• Hand off won business to the Client Lead and project teams with documented context, scope, and success criteria.
• Contribute to the sales playbook, win/loss analysis, and improvement of the new business motion.

What they are looking for

• Bachelor's degree in business, marketing, communications, or a related field.
• 7+ years of business development or sales experience, with at least 3 years selling experiential, brand experience, event marketing, integrated marketing, or related agency services.
• A track record of consistently hitting or exceeding revenue targets in a quota-carrying role.
• An existing network of brand-side marketing decision-makers and/or agency relationships.
• Strong commercial instincts: able to qualify hard, scope smartly, and walk away from poor-fit deals.
• Excellent written and verbal communication, with confidence leading C-suite conversations and pitch presentations.
• Proficient with HubSpot and comfortable with disciplined pipeline hygiene and reporting.
• Self-directed, organized, and energized by building from scratch in a growing organization.

Pay and benefits

• Competitive base salary plus commission/bonus tied to bookings.
• Medical and dental coverage.
• 401K with guaranteed contribution.
• Time off including holidays, vacation, and sick days.
• Annual performance bonus.
• Remote work.

Location

This role is listed for the United States and includes remote work.