Paid Media & Tracking Assistant

Spotter Labs is hiring a Paid Media & Tracking Assistant to support digital advertising, analytics, and tracking across multiple paid media platforms. This is a hands-on role for someone who has practical experience setting up, maintaining, and troubleshooting advertising pixels, events, conversion tracking, and analytics systems, and who understands how paid traffic is measured and optimized.

You will work closely with the marketing team to make sure campaigns are tracked properly, conversions are recorded accurately, and the tracking setup gives reliable data for reporting and optimization. The role suits someone who likes working directly with ad platforms, analytics tools, event tracking, and campaign data rather than focusing only on strategy.

What you will do

• Set up, manage, and troubleshoot Meta Pixel, Meta Events Manager, and custom events and conversions.
• Support paid advertising campaigns on platforms such as Meta Ads, TikTok Ads, Reddit Ads, and LinkedIn Ads.
• Define and maintain an event tracking structure, including event names, parameters, properties, and conversion definitions.
• Implement and validate pixels, events, conversion tracking, UTM parameters, and other tracking solutions across websites and campaigns.
• Work with the tracking stack, including PostHog, GA4, Google Tag Manager (GTM), Meta Events Manager, Brevo, and Microsoft Clarity.
• Monitor tracking performance and investigate discrepancies between advertising platforms, analytics tools, and website data.
• Debug tracking issues and identify why an event or conversion is not firing correctly.
• Test and validate events across platforms so data is captured accurately and consistently.
• Make sure key events and conversions are defined, recorded, and attributed across the relevant platforms.
• Assist with campaign setup, audience tracking, retargeting, and conversion measurement.
• Analyze campaign and tracking data to spot issues and opportunities for improvement.
• Work with websites, landing pages, and analytics tools to support proper data collection and attribution.
• Help keep tracking documentation organized and event naming and tracking structures consistent.
• Keep up with changes to advertising platforms, tracking technologies, attribution, and privacy requirements.
• Support testing and troubleshooting of new tracking setups before campaigns go live.

What they are looking for

• Hands-on experience with Meta Ads Manager, Meta Pixel, Meta Events Manager, and custom events and conversions.
• Experience with TikTok Ads, Reddit Ads, and LinkedIn Ads.
• Practical experience with PostHog, GA4, Google Tag Manager (GTM), Microsoft Clarity, and Brevo.
• A strong understanding of event tracking concepts, including event names, parameters, properties, conversion definitions, and attribution.
• Experience troubleshooting tracking issues and identifying why events or conversions may not be firing, recording, or attributing correctly.
• Familiarity with server-side tracking or Conversions API is a strong plus.
• Experience with newer or emerging advertising platforms, including ChatGPT Ads, would be a significant advantage.
• Comfort working with data, spreadsheets, dashboards, and campaign performance reports.
• Strong attention to detail and a hands-on, problem-solving mindset.

They want someone practical, detail-oriented, and technically curious. You should be comfortable getting into the actual ad platforms and tracking tools, testing events yourself, investigating discrepancies, and figuring out why something is not working as expected.

The ideal candidate goes beyond simply setting up campaigns or implementing pixels. They understand how the entire tracking flow works, from defining an event and its parameters to making sure it fires correctly, is captured by the relevant analytics tools, and is reflected as a meaningful conversion.

You do not need to be an advanced developer, but you should be confident working with tracking tools, advertising platforms, basic website elements, and analytics systems. Experience across multiple paid media channels and the ability to quickly learn and troubleshoot new platforms are highly valued.