Head of Growth Marketing

Slite is hiring a Head of Growth Marketing to own its marketing strategy end to end and build a predictable pipeline engine. The role is for someone who has owned growth or demand generation before, is revenue-first rather than brand-first, and wants to lead a small marketing team while still running campaigns themselves.

For the next 12 months, top of funnel and qualified pipeline are the primary metric. Success is measured by whether marketing produces repeatable, reliable demand from Slite's ideal customers and helps the company hit its growth goals.

What you will do

• Own demand generation end to end, from making future customers aware of Slite through to them asking to speak with the team.
• Run multi-channel campaigns that consistently bring in qualified leads.
• Make organic and content work pull its weight on lead generation, nurturing interest and moving leads forward.
• Own conversion, working with the website to turn more existing traffic into signups and pipeline.
• Work closely with Sales so the leads you bring in turn into real opportunities.
• Lead and grow the marketing team, bringing focus and helping each specialist do their best work.
• Let data lead: double down on what works and drop what does not.

You will own marketing strategy end to end, covering positioning, product marketing, content, lifecycle, website, and demand generation, and tie every function to yearly revenue goals and the company vision. You will also be the voice of marketing on the leadership team, partnering with the CEO and CTO to shape company strategy. Slite is a small team, so this role is hands-on first.

What they are looking for

• You have owned growth or demand generation before and know what great looks like.
• You know when to lead and when to build. You get the best out of a strong team but still run and optimise campaigns yourself rather than only directing them.
• You are straight with people, take accountability, and keep peers and leaders honest, including the CEO.
• You are revenue-first. Brand matters to you only when it helps create demand, trust, and long-term growth. A brand-first or generalist background is not the fit here.
• Data leads your calls. You translate numbers into clear action and measurable impact, and you can tell a real lead from a vanity metric.
• You understand the customer journey and who influences the decision, and you build campaigns around that.
• You use AI in your work, not just talk about it, and you fold where the field is heading into how you run demand generation.
• You have lived the early-stage startup grind and want back in. You move fast, need no hand-holding, and own the outcome.
• You work well across a distributed team and do not need someone in the room to do your best work.

About Slite

Slite is building a self-maintaining knowledge base that continuously monitors, fixes, and serves trusted context to every human, agent, and system that needs it. The company says it has a product people love and a real story to tell.

Location

This role is open in Australia, Canada, France, Germany, India, the Netherlands, Sweden, Switzerland, the United Kingdom, and the United States.