What if your next challenge was to transform a large personal brand ecosystem into a globally recognized and enduring company brand? What if you had the opportunity to challenge an entire industry and build a brand that creates real impact for millions of people? 

This role is for someone who wants to lead that transformation. 

We are not looking for a routine social media manager who follows a content calendar. We are looking for a Director of Media who can build and lead a powerful brand and content ecosystem. This role goes far beyond posting content. It is about creating momentum, shaping narratives, and building a long-term media presence that influences culture and behavior. 

You will have the freedom to propose bold and unconventional ideas, along with the resources to execute them at a high standard. Your mission will be to bridge the influence of David Laroche’s personal brand with the long-term institutional strength of Paradox as a company brand. 

This role requires a strategic thinker who can design and execute a dual-brand strategy: growing a strong personal brand while simultaneously building a standalone company brand that can thrive independently over time. You will challenge industry conventions, move beyond generic best practices, and search for original angles, formats, and stories that truly stand out. 

We are looking for someone who not only generates ideas but also executes them. You will be directly involved in scripting, production, and delivery, ensuring that creative concepts are transformed into high-quality, impactful media. 

This is a full-time role, open to remote work or based in our offices in Dubai or Lisbon. Fluency in both French and English is required.  

About Paradox 

Paradox is built on the belief that personal growth can be trained and structured. Our mission is to empower people at scale by combining advanced technologies with carefully designed learning experiences. 

We integrate three core elements into one ecosystem:
 Human intelligence through coaches, peers, and mentors.
 Structured intelligence through systems, mental models, and learning protocols.
 Technological intelligence through AI-driven personalization, feedback systems, and adaptive learning journeys. 

Together, these elements form Paradox OS, a unified platform designed to help individuals grow in a measurable and lasting way. 

We believe that traditional self-help and learning platforms often fail to create lasting change. Many people consume content, feel briefly motivated, and then return to old habits. At Paradox, we aim to go beyond inspiration and create systems that adapt to each individual, challenge them, and support continuous progress. 

Our long-term vision is to build an operating system for personal growth, not just another course or coaching application. Founded by David Laroche, whose content reaches millions of people worldwide, Paradox is designed to become a company brand that lasts beyond any individual personality. Our ambition is to compete with major players in the personal growth and education space by offering more grounded, results-driven systems for high-achievers.  

Your Mission 

Your mission is to transform a personal brand into a top-tier media platform and position Paradox as a leading company brand in the personal growth space. You will lead the content engine through creative leadership, not administrative management. Your goal is to produce content that is original, distinctive, and aligned with Paradox’s values, setting a new standard in the industry.  

Key Responsibilities 

You will design and execute a dual-brand strategy that strengthens both David Laroche’s personal brand and the Paradox company brand without overlap or dilution. You will develop original content formats, such as long-form series, documentary-style content, and innovative short-form storytelling, to differentiate Paradox from conventional self-help media. 

You will oversee the full content production process, from concept and scripting to final delivery. This includes defining narratives, supervising production, and ensuring the final output matches the creative vision. You will assemble and manage the right creative talent when needed to execute ambitious projects. 

You will lead the internal content team by setting high creative standards, defining the pace of production, and ensuring consistent quality across all platforms. You will provide clear artistic direction and act as the final quality gate before content is published. 

You will collaborate closely with the growth and marketing teams to ensure content contributes directly to business objectives. This includes analyzing performance metrics such as audience retention, click-through rates, and conversion performance, and using these insights to continuously refine content strategy.  

Profile We Are Looking For 

You have a proven track record of building or scaling a media brand, personal brand, or content platform to a meaningful audience size. You understand how attention, engagement, and retention work in digital media. You have experience leading creative teams and giving constructive feedback that improves both quality and performance. 

You are skilled in storytelling and scripting, capable of writing compelling hooks and structuring content that keeps audiences engaged over long-form formats. You have worked in environments where content was expected to drive measurable business outcomes, not just visibility. 

You care deeply about quality and details, and you hold high creative standards. You are interested in human psychology and understand what motivates people to engage, share, and take action. You are hands-on, able to move from strategy to execution without hesitation, and you adapt quickly based on performance data rather than personal attachment to ideas. 

Fluency in French and English is required. Written communication within the company is conducted in English.  

Why Join Paradox 

You will contribute to building a product that combines neuroscience, design, and artificial intelligence to reshape how people develop personally and professionally. You will work with multidisciplinary teams including filmmakers, designers, psychologists, and engineers, all focused on creating meaningful impact. 

Your work will directly contribute to a platform and media ecosystem designed to help people improve their health, relationships, careers, and personal fulfillment. The company culture values autonomy, accountability, and high performance. Team members are encouraged to grow, experiment, and take ownership of meaningful projects.  

How to Apply 

If this role aligns with your ambitions and experience, you can apply by submitting a short application form along with your CV. The hiring process includes an initial screening, interviews focused on your experience and cultural alignment, and reference checks to ensure mutual fit. 

Paradox’s recruitment process is designed to help both the company and candidates assess long-term alignment. Each step is intended to provide clarity on expectations, responsibilities, and future growth within the organization.