National Debt Relief is looking for an experienced and data-driven Senior Paid Search Strategist to take full ownership of our paid search programs across Google Ads and Microsoft Advertising. This is a remote, full-time position designed for someone who thrives in high-impact roles and has a passion for performance marketing, lead generation, and optimization at scale.

This hands-on role requires deep expertise in managing direct-response paid search campaigns, especially in industries with long offline sales cycles and high ad spend. The right candidate will combine tactical execution with strategic planning to scale campaigns effectively and collaborate across multiple internal teams.

Key Responsibilities

Paid Search Channel Management

• Lead and optimize large-scale Google and Bing ad campaigns
  
  
• Implement advanced tracking solutions including offline conversion tracking
  
  
• Experiment with bidding strategies using online and offline event data
  
  
• Ensure campaign performance meets ROAS and CPA goals
  
  
• Use Google Ads scripts, ad customizers, and business data feeds
  
  
• Apply attribution modeling, analyze path lengths, and manage cross-channel conversions
  
  
• Conduct deep query analysis for better targeting and performance
  
  

Cross-Functional Collaboration

• Work closely with CRO, website, and sales teams to align campaign goals
  
  
• Partner with creatives to develop high-performing direct-response ad copy
  
  
• Collaborate on landing page optimization and A/B testing
  
  
• Share performance insights and roadmaps with stakeholders
  
  

Competitive Research & Strategic Development

• Perform ongoing competitive analysis to inform bid and messaging strategies
  
  
• Monitor auction insights and adapt campaigns to changing dynamics
  
  
• Stay ahead of the market through innovative campaign tactics
  
  

Analytics & Reporting

• Analyze campaign performance using first-party and platform data
  
  
• Translate findings into actionable testing and optimization plans
  
  
• Present performance outcomes and strategy to senior leadership
  
  

Qualifications

Education and Experience

• Bachelor’s degree in Marketing, Data Science, Business, or related field
  
  
• 5+ years of paid search experience with direct-response and lead-gen focus
  
  
• Proven success managing $1MM+/month in media spend
  
  
• Experience with attribution modeling, landing page testing, and creative collaboration
  
  
• Prior work in both in-house and agency environments preferred
  
  

Skills and Abilities

• Expertise in Google Ads and Microsoft Ads
  
  
• Strong knowledge of data-driven marketing strategies
  
  
• Analytical skills to extract insights and optimize campaigns
  
  
• Comfortable with offline conversion integrations and sales cycle attribution
  
  
• A scrappy, growth-hacker mindset focused on driving measurable results
  
  
• Clear communicator with the ability to present to leadership teams
  
  

National Debt Relief Role Expectations

• Ability to work independently and manage multiple priorities
  
  
• Strong written and verbal communication
  
  
• Professionalism under pressure
  
  
• Fast-paced work ethic with high accountability and attention to detail
  
  
• Multi-tasking with multiple systems and software
  
  
• Openness to feedback and continuous improvement
  
  

Compensation

• Salary Range: $103,000 to $115,500 (based on experience, skills, and location)
  
  
• Compliant with all applicable pay transparency laws including NYC
  
  

Benefits

• Generous Medical, Dental, and Vision plans
  
  
• 401(k) with company match
  
  
• Paid vacation, sick days, holidays, and Volunteer Time Off
  
  
• 12 Weeks Paid Parental Leave
  
  
• Pre-tax Transit and ASPCA Pet Insurance Discount
  
  
• Access to earned wages before payday
  
  
• No-cost Life Insurance and voluntary benefits
  
  
• Mentorship and Leadership Programs for career growth
  
  
• Certified Great Place to Work®
  
  

About National Debt Relief

National Debt Relief is one of the most trusted consumer debt relief companies in the United States, founded in 2009. We have helped more than 450,000 clients settle over $10 billion in debt, empowering them to regain control of their financial lives. Our mission is to elevate, empower, and transform our clients’ lives through customized, compassionate, and effective financial solutions.

Rated A+ by the Better Business Bureau, we guide individuals and families out of debt through education, financial counseling, and effective strategies — without loans or bankruptcy.

Equal Opportunity Statement

National Debt Relief is an equal opportunity employer. We value diversity and provide equal employment opportunities to all individuals regardless of race, religion, gender, age, disability, or any other protected status. Accommodations for disabilities are available throughout the hiring process.