Director, Content

Darkroom is hiring a Director of Content to own the voice of two brands: Darkroom, its growth marketing agency, and Shadow, its AI commerce platform. The split is roughly 80% Darkroom and 20% Shadow. This is a senior content leadership role for someone who has been graded on how content turns into pipeline, not just on how it reads.

You will report to the VP of Marketing, who sets direction and makes the calls. You help shape the thinking behind it: how content maps to the funnel, which channels carry which offers, and what turns attention into pipeline. Then you build the content that proves it. This is not a writing-only role.

What you will do

• Brand Narrative: Define and defend what Darkroom and Shadow say. Own the positioning arguments, the category bet, and the point of view that shows up everywhere else.
• Funnel and Strategy: Work with the VP of Marketing on how content builds pipeline: which channels, which offers, which lead magnets, and what the content has to do at each stage. You help build the model, then you feed it.
• LinkedIn and Video: Build the LinkedIn engine across the company page and executives' accounts, including video made for the feed it runs in.
• Creator Strategy and Briefs: Decide who you work with and what they make. Source creators, negotiate the partnerships, write the briefs, and set the strategy between a wide roster and a small group of anchor creators. Marketing Ops handles the CRM, deadlines, content collection and reporting.
• Email and Newsletter: Own what goes into the newsletter and to the list. Marketing Ops handles deployment. The thinking, the cadence, and the reason anyone opens it are yours.
• Shadow Content: Take Shadow's content from scattered to a funnel: posts into webinars and lead magnets into signups. Product marketing for a platform that sells to operators.
• Paid Copy: Partner with the designer, video editor and performance team on the words behind the ads, so the organic and creator assets that work become the ads that work.
• Editorial Direction: Brief the team, review the work, and hold a consistent standard across every surface both brands touch.
• Events and Moments: Turn the NYC office, activations, and press into content programs instead of one-off posts.
• Measurement: Work with Marketing Ops on the weekly scoreboard: reach, follower growth, earned media value, and how content traffic converts.

You also own the creative half of the creator program: who you work with, what you ask them to make, and the call on whether to go wide with many creators or deep with a few. You source and negotiate the partnerships and write the briefs. Creator content is one of the two strongest lead sources today and the one with the most room left in it.

One campaign you own end to end is the category bet on the forward-deployed marketer, the operator who sits inside a business and builds with AI rather than briefing the work out. The article, the LinkedIn engine, the video, the webinars, the press.

What they are looking for

• 5+ years in content, brand, or creator marketing, from an agency or a commerce brand, with B2B or pipeline accountability. SaaS or martech experience is a plus.
• You have owned content that was accountable to a business number. You can explain how a post becomes traffic, becomes a conversion, becomes a lead, and you have been graded at the end of that chain. If content has always been someone else's funnel, this role is not for you.
• You know this world: DTC, e-commerce, performance marketing, social commerce, AI tooling. You can write about TikTok Shop, retention, or attribution without a briefing and without getting it wrong.
• You have sourced, negotiated with, and briefed creators yourself. You know what separates a brief that produces something usable from one that wastes everybody's month.
• You have a public track record. A newsletter, bylines, a brand account you grew, a campaign that landed, a term you helped popularize.
• You get output out of people who do not report to you, and you can give a designer or an editor feedback that makes the next version better.
• You arrive with a list. In the first interview, they will ask what you would change about the LinkedIn, the newsletter, and the creator content. They expect specifics.
• You already work with Claude, ChatGPT, or similar daily and have shipped real work with them. Darkroom is a Claude-first company.

Hard disqualifiers

• No published writing or no portfolio link.
• Never sourced or briefed a creator yourself.
• Content experience with no accountability for pipeline.

Location and details

This is a New York-based role operating in the EST time zone, hybrid out of the new NYC office. All business is conducted 100% in English.

Darkroom is an equal opportunity workplace, dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national orientation, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. Qualified applicants are considered regardless of criminal histories, consistent with legal requirements.