Director, Brand Influence, Advocacy & AI Discovery

Calendly is hiring a Director of Brand Influence, Advocacy & AI Discovery to lead how customers, communities, and AI-powered discovery engines find, trust, and recommend Calendly. This is a remote role in the United States for someone with 12+ years in brand marketing, customer marketing, community, product marketing, growth marketing, or customer advocacy, including experience building and scaling advocacy or community programs in a B2B SaaS company.

Calendly is moving from a scheduling platform to an AI-powered meeting lifecycle platform, and this role owns the customer advocacy strategy and key distribution channels (social and PR/Communications) while expanding the function into AI-powered discovery.

What you will do

• Define and execute Calendly's long-term customer advocacy and AI discovery strategy.
• Define and manage channel roadmaps for social media and PR/Communications.
• Build and scale customer advocacy programs including reviews, references, testimonials, ambassadors, speakers, referrals, and creator programs.
• Develop a customer evidence engine that turns customer success into digital assets such as reviews, user-generated content, tutorials, community discussions, and executive advocacy.
• Partner with Growth, SEO, and Content teams to advance Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO).
• Increase Calendly's visibility across AI-powered discovery platforms including ChatGPT, Gemini, Claude, Perplexity, and Microsoft Copilot.
• Expand Calendly's presence across review sites (such as G2 and Trustradius), Reddit, LinkedIn, YouTube, podcasts, industry communities, and partner ecosystems.
• Lead employee and executive advocacy initiatives.
• Partner with Product Marketing, Growth Marketing, Product, Customer Success, and Lifecycle Marketing to support product launches, adoption, and expansion.
• Lead, coach, and develop the advocacy, social, and PR team while establishing operating rhythms and measurable outcomes.
• Measure performance using channel-specific metrics alongside emerging AI discovery metrics.

What they are looking for

• 12+ years of experience in Brand Marketing, Customer Marketing, Community, Product Marketing, Growth Marketing, or Customer Advocacy.
• Experience building and scaling advocacy or community programs within a B2B SaaS organization.
• Strong understanding of Product-Led Growth (PLG) and customer-led growth strategies.
• Experience building programs from 0 to 1 while scaling mature functions.
• Exceptional cross-functional leadership and executive communication skills.
• Strong analytical mindset with experience defining KPIs and measuring business impact.

Preferred qualifications include experience in a high-growth B2B SaaS company ($100M+ ARR preferred); knowledge of AI-powered search ecosystems and emerging AEO and GEO, including tracking software; experience partnering with SEO, Organic Growth, Content Strategy, and Product Marketing teams; experience with advocacy platforms such as Influitive, Gainsight, Khoros, or similar; and experience using review platforms, online communities, creator ecosystems, and third-party trust signals to drive growth.

Success metrics

• Customer participation and advocacy engagement
• Review quality and velocity across G2 and other review sites
• Brand share of voice and sentiment
• AI recommendation share and AI citation frequency
• Growth in trusted third-party mentions
• Customer-generated content growth
• Community engagement and digital authority

Pay and location

The expected annual base salary is USD 186,529 to 279,793, depending on the pay tier for your location. Tier 1 is San Francisco, CA, San Jose, CA, and New York City, NY: $223,835 to $279,793. Tier 2 is Chicago, IL, Austin, TX, Denver, CO, Boston, MA, Washington D.C., Philadelphia, PA, Portland, OR, Seattle, WA, Miami, FL, and all other cities in CA: $205,182 to $256,477. Tier 3 is all other locations: $186,529 to $233,161. Calendly uses the zip code of an employee's remote work location, or the onsite building location if hybrid, to determine the metropolitan pay range.

Base salary is one part of the total rewards package. Full-time employees (30 hours/week) are also eligible for the Top Performer Bonus program (or Sales incentive), equity awards, and benefits. The role may require occasional travel for company events, team collaboration, or offsites.

Calendly is registered as an employer in many, but not all, states. If you are located in Alaska, Delaware, Hawaii, Idaho, Iowa, Montana, Nebraska, North Dakota, Rhode Island, South Dakota, or West Virginia, you are not eligible for employment.