Reddit brings together thousands of niche communities powered by shared interests, curiosity, and trust. It hosts some of the internet’s most genuine, open conversations. Every day, millions of users post, vote, and engage with content they care about. With over 100,000 active communities and around 116 million daily unique visitors, Reddit stands as one of the web’s largest hubs of user-driven information. Learn more at redditinc.com.

 Location: Remote (United States) / New York City

Reddit is building a high-impact Product Adoption team within its Global Sales organization to accelerate the adoption of key advertising products. This team plays a central role in helping advertisers succeed while driving revenue growth across priority product lines.

As a Senior Product Adoption Strategist (Shopping), you will lead the global adoption of Reddit’s Shopping ad solutions across Large Customer Sales and Mid-Market segments. You’ll collaborate closely with Sales, Product, Product Marketing, Strategy & Operations, Enablement, and Marketing Science to scale high-impact adoption programs for advertisers and agencies worldwide.

What You’ll Do

• Accelerate Product Adoption: Drive growth and usage of Reddit’s Shopping ad products to help advertisers achieve performance goals.
  
  
• Partner with Sales Teams: Support pitching, onboarding, activation, and long-term growth of Shopping advertisers.
  
  
• Build Scalable Programs: Design and execute global product adoption initiatives for advertisers and agencies.
  
  
• Enable Sales Excellence: Develop tailored sales enablement materials, training, and playbooks to support Shopping ad solutions.
  
  
• Client Engagement: Work directly with advertisers to identify opportunities, activate campaigns, and expand product usage.
  
  
• Advocate for Advertisers: Surface product needs, gaps, and opportunities to Product and PMM teams to guide roadmap improvements.
  
  
• Measure Impact: Partner with Sales and Strategy & Operations leaders to track progress against goals and optimize outcomes.
  
  
• Leverage Partners: Collaborate with third-party partners to accelerate Shopping ads growth.
  
  

Why Join Reddit?

• High-Impact Innovation: Be part of a newly shaped team driving growth strategies on one of the world’s most dynamic platforms.
  
  
• Career Growth: Strong opportunities for advancement and internal mobility.
  
  
• Collaborative Culture: Work alongside smart, supportive, and adaptable teammates who value shared success.
  
  

Basic Qualifications

• 5+ years of experience in digital advertising, sales, marketing strategy, operations, or related fields
  
  
• Proven experience in product adoption, growth, or sales strategy within ad tech or digital platforms
  
  
• Strong cross-functional collaboration skills
  
  
• Proficiency with Google Workspace and Salesforce
  
  
• Customer-first mindset with a passion for solving advertiser challenges
  
  

Preferred Qualifications

• Hands-on experience with Shopping ads or eCommerce products
  
  
• Strong analytical skills; familiarity with tools like Mode, Tableau, and Salesforce
  
  
• Excellent project and program management capabilities
  
  
• Clear and persuasive written and verbal communication skills
  
  

Benefits & Perks

• Comprehensive healthcare and income protection programs
  
  
• 401(k) with employer matching
  
  
• Global benefits supporting flexible work, learning, and caregiving
  
  
• Family planning assistance and gender-affirming care
  
  
• Mental health support and coaching
  
  
• Flexible vacation, paid volunteer time off, and generous parental leave
  
  

Compensation & Pay Transparency

This role may be offered at multiple career levels. Compensation includes base salary, equity (RSUs), and commission eligibility. Reddit provides transparent salary ranges for all U.S.-based roles, benchmarked against comparable growth-stage companies.

Base Salary Range:
$126,000 – $176,400 USD (final offers depend on skills, experience, and role level)

Equal Opportunity Statement

Reddit is an equal opportunity employer committed to building a diverse and inclusive workforce. Reasonable accommodations are available for candidates with disabilities and disabled veterans throughout the hiring process.