Activision Blizzard, Inc. is a global leader in interactive entertainment, connecting hundreds of millions of players each month through some of the world’s most iconic gaming franchises. As a Fortune 500 and S&P 500 company, Activision Blizzard operates at the intersection of media, technology, and entertainment, with a presence across multiple regions worldwide. The company’s portfolio includes globally recognized brands across console, PC, and mobile gaming, supported by teams dedicated to creating immersive, innovative experiences for players everywhere.
 
 Requisition ID: R026719
 Location: Remote
 Department: Xbox Marketing and Sales
 Reports to: Senior Director of Social Media, Gaming – Xbox 

Role Overview 

The Senior Manager of Social Media Analytics and Operations plays a critical role in shaping how social media performance is measured and optimized across some of the largest brands in gaming. This position leads analytics and operational support for the Xbox social media organization, while also collaborating with analytics and social teams across Activision, Blizzard Entertainment, and King. 

You will work closely with social media leaders and agency partners to design data pipelines, establish reporting frameworks, and generate insights that improve global player reach and engagement. This role also manages relationships with social technology and platform partners, ensuring strong infrastructure and reliable analytics capabilities across teams. 

This position reports directly to the head of Xbox’s media and social function. 

Key Responsibilities 

Xbox

You will oversee a high-performing organic social media measurement program that supports content distributed across a large portfolio of Xbox social channels. You will lead annual forecasting and recurring performance reporting in collaboration with social media teams and agency partners. You will ensure agency reporting meets quality and insight standards, and you will communicate performance updates to senior stakeholders to drive alignment and informed decision-making. 

You will serve as the subject matter expert and administrator for Sprinklr within Xbox, supporting international publishing and analytics operations, maintaining accurate data pipelines, and working closely with analytics leaders across the broader Xbox Marketing and Sales organization. 

Activision, Blizzard, and King 

You will partner with analytics leaders across Activision, Blizzard, and King to maintain alignment on social media measurement standards and reporting practices. You will deliver integrated performance reporting for cross-organization initiatives and serve as the Sprinklr subject matter expert for enterprise deployments. You will develop success roadmaps, manage relationships with platform partners, and lead regular cross-functional meetings to align goals, track progress, and share critical updates. 

Candidate Profile 

The ideal candidate has a strong track record of driving insight and performance across large-scale social media ecosystems and managing enterprise-level social media tools. You are comfortable translating complex data into clear, actionable insights and thrive in fast-paced, cross-functional environments. You combine strategic thinking with a hands-on, service-oriented mindset and consistently identify opportunities to improve performance and operations. 

Requirements

At least seven years of experience in social media analytics or operations, either in-house or at an agency, with experience in gaming or entertainment preferred. Strong knowledge of major social platforms, their algorithms, trends, and best practices, along with hands-on experience using native analytics tools. Proven ability to benchmark performance against competitors and industry standards. Experience presenting insights to marketing, communications, product, and leadership teams. 

Expert-level experience with Sprinklr Social and Sprinklr Insights is required, with familiarity with Sprinklr Marketing considered a plus. Strong project management skills, including planning, goal-setting, and stakeholder coordination. Proficiency with data analysis tools such as Excel, Google Sheets, and business intelligence platforms. The ability to interpret both quantitative and qualitative data and translate findings into practical recommendations. Strong organizational skills, attention to detail, and excellent written and verbal communication. 

Diversity, Inclusion, and Accessibility 

Activision Blizzard is committed to building diverse teams and fostering an inclusive workplace where everyone can thrive. The company encourages applications from candidates of all backgrounds and experiences and is dedicated to providing reasonable accommodations for individuals with disabilities throughout the hiring process. 

Compensation and Benefits 

The standard base salary range for this role in the United States is between $105,120 and $194,400 annually, depending on experience, performance, and location. In addition to base pay, employees may be eligible for incentive compensation. The company offers a comprehensive benefits package supporting physical, emotional, and financial well-being, including healthcare coverage, retirement plans with company match, paid time off, parental leave, wellness programs, and additional voluntary benefits. Relocation assistance may be available if required by the role.