Admatic_Paid Media Specialist - MIR

As a Paid Media Specialist, you will:

• Paid Search Campaign Execution: Build and manage search campaigns across Google Ads and Microsoft Advertising, covering keyword research, match-type strategies, negative keyword hygiene, ad copy creation, bid automation, and Quality Score optimization.
• Paid Social Campaign Execution: Set up and manage paid social campaigns across Meta (Facebook, Instagram) and LinkedIn Campaign Manager, enforcing standardized naming conventions, audience targeting, creative rotations, and pre-launch QA.
• Continuous Performance Optimization: Monitor and adjust bidding strategies, audience segmentation, budget pacing, frequency capping, and full-funnel creative assets to meet client acquisition, lead generation, and awareness KPIs.
• Structured A/B Testing Frameworks: Design and execute structured A/B tests across ad copy, creative variants, landing pages, audience cohorts, and bid models, systematically documenting insights and scaling top performers.
• Tracking, Tagging & Measurement Infrastructure: Implement, verify, and troubleshoot tracking pixels, conversion actions, and UTM governance via Google Tag Manager (GTM) and reconcile data in Google Analytics (GA4).
• Performance Reporting & Tactical Insights: Build and maintain performance dashboards and client reports, delivering data-driven analysis, performance trend commentary, and forward-looking tactical recommendations.
• Planning & Platform Governance: Support audience sizing, budget allocation modeling, and channel phasing while ensuring account structures, tracking, and naming conventions adhere strictly to agency best practices.