Script Writer - Hindi

Lokal is hiring a Script Writer for Hindi content. You will write short-form scripts for videos, ads, and branded content that speak to Hindi-speaking audiences on Instagram, YouTube, and Facebook. This role is for someone with 1–3 years of writing experience who understands short-form storytelling and Indian cultural nuances.

What you will do

• Create compelling short-form scripts under 60 seconds with strong storytelling flow.
• Translate content from regional languages to English and English to regional languages.
• Write sharp, attention-grabbing hooks to maximize engagement and retention.
• Craft platform-specific content for Instagram, YouTube, Facebook, and other channels.
• Analyze ad metrics like CTR, watch time, and drop-off rates to refine creative strategy.
• Collaborate closely with video editors, designers, and creative strategists to bring ideas to life.
• Translate copy ideas into strong visual narratives and impactful storytelling sequences.
• Identify and adapt to emerging content and creative trends.
• Simplify complex ideas into relatable and emotionally resonant content.
• Constantly read and watch diverse content (books, short films, ads) to expand creative vocabulary and visual literacy.
• Provide creative inputs during production to ensure content quality and tone consistency.

What they are looking for

• Any Bachelor’s degree.
• 1–3 years of experience in content writing, scriptwriting, or copywriting, preferably in digital or video content.
• Proven ability to write short-form content with a strong storytelling structure.
• Strong command over regional language and English, both written and spoken.
• Deep understanding of Indian audiences and cultural nuances.
• Familiarity with digital metrics and performance-based storytelling.
• Must bring your own laptop for day-to-day tasks.

About Lokal

Lokal started in 2018 as a WhatsApp group with a hypothesis: people in tier-2 and tier-3 towns weren’t using the internet meaningfully yet. The idea was that local content in their own language would bring them back daily, and that habit and trust could grow into classifieds and more. That spark became Lokal.

Today, Lokal is a house of focused apps with one mission: to connect Tier-2/3+ India to the knowledge, opportunities, tools, and experts they’ve always deserved. They operate dozens of live apps across categories like edutainment and skill learning (GyanTV), matrimonial matchmaking (Lokal Matrimony), agri consulting (AgriLokal), social and community (Lokal app), emotional well-being and peer support (Dostt & Eaze), astrology and guidance (AstroLokal), and advisory services in legal help, financial guidance, and career counselling.

Under the hood, Lokal is a discovery and access platform: local-language internet plus deep Bharat insight plus AI. When someone opens a product they’ve built, they get a straight line to what they came for. The company ships fast, learns fast, and builds for Bharat. They are backed by investors including Y Combinator, Sony, Global Brain, India Quotient, and 3one4 Capital.

Why join

Lokal is scaling fast with strong fundamentals, on a mission to empower millions through AI and access. You’ll take ownership from day one, build for real impact, and help redefine how Bharat connects to opportunities, knowledge, and experts.