AI Transformation Owner, CRO

GitLab is hiring an AI Transformation Owner to drive the end-to-end AI agenda for its field organization. This hands-on role is for someone who can move from strategy to execution with significant autonomy, turning AI capabilities into enablement roadmaps, field use cases, and operational plans. You will report to the Vice President, Enablement & AI.

What you will do

• Own and continuously evolve the roadmap for AI-driven enablement initiatives, prioritizing based on field impact, feasibility, and alignment with the broader Enterprise AI team and strategy.
• Identify, scope, and execute high-value AI use cases for the field, such as deal support, prospecting, content generation, guided selling, skills, and change management. Work with stakeholders to define success criteria and measure impact.
• Build relationships with champions in the field organization to activate power-usage and drive peer-led adoption. Track adoption (usage, proficiency, behavior change) with the AI Ops Specialist and Enablement Analyst.
• Design and drive the operational plan that turns AI pilots into scaled, repeatable processes, coordinating across enablement, ops, and technical teams to remove execution bottlenecks.
• Influence and lead governance standards for AI tool adoption in the field, including data usage, risk review, tool vetting, and alignment with company-wide AI policy.

What they are looking for

• Several years of experience in enablement, sales operations, or a related go-to-market function, with a track record of owning initiatives end-to-end.
• Direct experience evaluating, piloting, or deploying AI tools or solutions in a business context, with a solid technical understanding of how they work and where they add value. Act as the field's primary advocate for AI tools (e.g., AI-assisted prospecting, call intelligence, forecasting copilots, RFP/proposal generation).
• Proven ability to work closely with product and engineering teams, translating field needs into technical requirements and vice versa.
• Comfort operating with significant autonomy: able to define scope, structure ambiguous problems, and drive work forward without detailed direction.
• Strong project management instincts; able to manage multiple workstreams (roadmap, use cases, ops transformation, governance) in parallel without dropping details.
• A builder's orientation toward new technology: curious about what's possible, willing to experiment, and able to separate genuine opportunity from hype.
• Familiarity with field or sales enablement motions (onboarding, tool adoption, content, coaching) and how AI can realistically augment them.
• Ability to work in an all-remote, asynchronous environment, leaning heavily on transparency and collaboration as defined in the GitLab Handbook.

About the team

The Enablement & AI function is part of the CRO organization. Enablement helps GitLab grow at a more accelerated pace and achieve its revenue targets. The enablement organization comprises enablement leads serving the CRO business functions, a centralized content group, AI tech resources, and an operations team.

Pay and benefits

The base salary range for this role's listed level is currently for residents of the United States only. This range is intended to reflect the role's base salary rate in locations throughout the US. Grade level and salary ranges are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, equity with other team members, alignment with market data, and geographic location. The base salary range does not include any bonuses, equity, or benefits. Sales roles are also eligible for incentive pay targeted at up to 100% of the offered base salary.

United States Salary Range: $139,200—$235,200 USD

GitLab supports full-time employees with benefits to support health, finances, and well-being; flexible paid time off; team member resource groups; equity compensation and employee stock purchase plan; growth and development fund; parental leave; and home office support.

Location and hiring

This role is remote in the United States. GitLab hires new team members in countries around the world. All roles are remote, however some roles may carry specific location-based eligibility requirements. The Talent Acquisition team can help answer any questions about location after starting the recruiting process.

GitLab welcomes interest from candidates with varying levels of experience; many successful candidates do not meet every single requirement. If you're excited about this role, apply and allow the recruiters to assess your application.

GitLab is proud to be an equal opportunity workplace and an affirmative action employer. Recruitment, employment, career development and advancement, promotion, and retirement policies are based solely on merit, regardless of race, color, religion, ancestry, sex (including pregnancy, lactation, sexual orientation, gender identity, or gender expression), national origin, age, citizenship, marital status, mental or physical disability, genetic information (including family medical history), discharge status from the military, protected veteran status (which includes disabled veterans, recently separated veterans, active duty wartime or campaign badge veterans, and Armed Forces service medal veterans), or any other protected status.