Demand Generation Campaign Manager (Location Flexible)

EDUCATION/CERTIFICATIONS

• Bachelor’s degree required in Marketing, Business, or related field, required

TECHNICAL/SOFT SKILLS

• Strong written and verbal communication skills
• Proficiency in marketing automation (Marketo, HubSpot), CRM (Dynamics 365, Salesforce), Adobe Analytics, SEM Rush and AEM tools, required
• Familiarity with predictive analytics and AI-powered marketing tools (preferred)
• Strong project management, critical thinking and organizational skills (e.g., Asana, Monday.com), required
• Strong analytical skills and experience with attribution modeling and campaign reporting, preferred
• Ability to learn new subject areas quickly

EXPERIENCE

• 3 – 5 years of demand generation campaign planning or digital marketing experience in B2B environment, preferably professional services or consulting industries
• Proven understanding of marketing, demand generation, and conversion optimization, required
• Proven track record of driving, measuring and growing qualified leads and pipeline through campaign tactics, required
• General knowledge of content strategy and digital marketing channel strategy, required
• Agency or matrixed environment, preferred

LEADERSHIP SKILLS

• Excellent communication and stakeholder management skills
• Awareness and understanding of various marketing channels
• Strong sense of ownership and determination to get things done
• Highly collaborative and able to work within a team to achieve stated goals

At RSM, we offer a competitive benefits and compensation package for all our people. Learn more about our total rewards at.

• We believe flexibility and in-person connection both play an important role in how we work and grow.
• Most roles at RSM follow a hybrid workstyle, which means team members are aligned to an RSM office and come together in person when it best supports clients, teams, development or relationship-building.
• Some roles may be virtual or primarily on-site based on role requirements, team priorities and client needs.
• All applicants will receive consideration for employment as RSM does not tolerate discrimination and/or harassment based on race
• color
• creed
• sincerely held religious beliefs, practices or observances
• sex (including pregnancy or disabilities related to nursing)
• gender
• sexual orientation
• HIV Status
• national origin
• ancestry
• familial or marital status
• age
• physical or mental disability
• citizenship
• political affiliation
• medical condition (including family and medical leave)
• domestic violence victim status
• past, current or prospective service in the US uniformed service
• US Military/Veteran status
• pre-disposing genetic characteristics or any other characteristic protected under applicable federal, state or local law
• Accommodation for applicants with disabilities is available upon request in connection with the recruitment process and/or employment/partnership.
• RSM is committed to providing equal opportunity and reasonable accommodation for people with disabilities.
• If you require a reasonable accommodation to complete an application, interview, or otherwise participate in the recruiting process, please call us at 800-274-3978 or send us an email at.

RSM does not intend to hire entry level candidates who will require sponsorship now OR in the future (i.e. F-1 visa holders). If you are a recent U.S. college / university graduate possessing 1-2 years of progressive and relevant work experience in a same or similar role to the one for which you are applying, excluding internships, you may be eligible for hire as an experienced associate.

RSM will consider for employment qualified applicants with arrest or conviction records. For those living in California or applying to a position in California, please click here for additional information.

At RSM, an employee’s pay at any point in their career is intended to reflect their experiences, performance, and skills for their current role. The salary range (or starting rate for interns and associates) for this role represents numerous factors considered in the hiring decisions including, but not limited to, education, skills, work experience, certifications, location, etc. As such, pay for the successful candidate(s) could fall anywhere within the stated range.