Digital Content Producer

Content Development, Storytelling and Digital User Experience

• Develop, write, edit and optimize compelling, audience-focused content for the university website, academic programs, institutional news, digital campaigns, landing pages and other communications channels.
• Translate complex academic programs, research, institutional initiatives and university priorities into clear, engaging and accessible content for diverse audiences.
• Collaborate with Communications team members to identify, develop and produce stories that advance the university's brand, institutional priorities, enrollment and engagement goals.
• Work with faculty, staff, students and other subject-matter experts to gather information, conduct interviews and develop accurate, compelling content.
• Apply user experience (UX) writing principles to improve website content, navigation, calls to action and other digital experiences.
• Adapt and repurpose content for multiple communications channels, audiences and formats.
• Ensure content aligns with the university's brand identity, editorial standards, and established voice and tone, including AP style and university editorial guidelines.

Digital Content Quality, Accessibility and Governance

• Develop and maintain accurate, accessible and user-centered content across the university's digital platforms.
• Apply established content governance standards, editorial workflows and quality assurance practices to ensure consistency, accuracy and usability.
• Conduct content audits, inventories and reviews to identify outdated, redundant, inconsistent or ineffective content and recommend improvements.
• Support the university's website renovation, content migration and ongoing digital initiatives through content development, editing, auditing and quality assurance.
• Apply digital accessibility best practices and applicable standards, including Section 508 and WCAG 2.1 AA, to assigned content.
• Collaborate with the Digital Experience team to support effective content organization, information architecture, metadata and navigation.
• Work with campus content contributors to ensure information remains current, accurate and aligned with university standards.

Search Engine Optimization, Answer Engine Optimization and Content Performance

• Apply search engine optimization (SEO) and answer engine optimization (AEO) best practices to improve the visibility, discoverability and relevance of university content across traditional search engines and AI-powered search platforms.
• Conduct keyword research and identify audience search behaviors, questions and information needs to inform content development.
• Structure and optimize digital content for search engines, AI-generated answers and user experience, including headings, metadata, internal linking and clear, authoritative information.
• Use Google Analytics 4 (GA4), search performance data and other analytics tools to evaluate content effectiveness and identify opportunities for improvement.
• Monitor engagement, user behavior and conversion activity to inform content updates and optimization.
• Collaborate with the Director of Content Strategy and Digital Experience team to implement SEO and AEO recommendations and support ongoing content improvement.
• Use emerging technologies, including generative AI and AI-assisted content tools, responsibly to support content research, development and optimization in accordance with university policies and editorial standards.

Collaboration and Content Coordination

• Collaborate with Communications team members to plan, develop and coordinate content that supports institutional priorities and integrated communications initiatives.
• Work closely with designers and digital team members to develop cohesive, engaging communications.
• Build collaborative relationships with academic and administrative units to gather information, develop content and support institutional storytelling.
• Coordinate assigned content projects, production schedules, reviews and approvals to ensure accuracy, quality and timely delivery.
• Provide editorial guidance and constructive feedback to campus content contributors to maintain consistency with university standards.
• Support the Director of Content Strategy in implementing content priorities, editorial workflows and cross-channel communications initiatives.

Conditions of Employment

• Must achieve satisfactory results from a background check.

Required Education & Experience

• Bachelor’s degree in Communications, Marketing, Journalism, English, or a related field.
• Three to five years of progressively responsible professional experience in digital content strategy, web content development, copy editing, UX writing, or a related area.
• Demonstrated experience developing clear, concise, user-centered content for websites and other digital channels.
• Demonstrated ability to translate complex information into accessible and engaging content for diverse audiences.
• Working knowledge of digital accessibility principles and applicable standards, including Section 508 and WCAG 2.1 AA, as they relate to web content, headings, links, navigation, forms, and multimedia.
• Demonstrated ability to work collaboratively with diverse stakeholders and manage multiple projects, priorities, and deadlines in a complex organization.
• Strong writing, editing, proofreading, communication, and interpersonal skills.

Required Knowledge, Skills, and Abilities

• Expertise in digital content development, web writing, UX writing and digital storytelling.
• Expertise in user-centered digital experiences, information architecture and principles of web usability.
• Knowledge of search engine optimization (SEO), answer engine optimization (AEO), content performance measurement and digital analytics.
• Knowledge of digital accessibility standards and best practices.
• Familiarity with large language models (LLMs), generative AI, agentic AI and emerging AI-assisted content development and optimization tools.
• Excellent writing, editing, proofreading and storytelling skills, with the ability to adapt content for different audiences, channels and levels of subject-matter expertise.
• Ability to interpret analytics and translate data into practical content recommendations and improvements.
• Ability to apply established editorial standards, content governance practices and workflows while maintaining productive relationships with campus content contributors.
• Strong project management, organizational, collaboration and stakeholder-management skills.
• Ability to exercise sound judgment, manage competing priorities and work effectively in a collaborative, deadline-driven environment.
• Ability to communicate complex concepts clearly and translate technical or specialized information into engaging, accessible content for diverse audiences.