Digital Marketing Manager

1. Digital Marketing Strategy & Lead Generation

• Develop and execute a digital marketing strategy aligned with company growth objectives.
• Plan and manage paid and organic marketing campaigns across LinkedIn, Meta and Google.
• Drive candidate attraction and generate quality applications for active recruitment requirements.
• Develop digital initiatives to attract potential clients and generate qualified business leads.
• Identify new marketing channels and opportunities to improve reach and conversions.
• Monitor campaign performance, lead quality, conversion rates and marketing ROI.

2. Recruitment Marketing & Candidate Attraction

• Collaborate with recruitment and sourcing teams to understand hiring priorities and difficult-to-fill roles.
• Develop targeted campaigns to attract specific candidate profiles and skill sets.
• Create engaging recruitment content, email campaigns, candidate mailers and talent attraction initiatives.
• Strengthen ReWorks' employer brand and position the business as an attractive opportunity for candidates.
• Develop ongoing talent attraction strategies rather than relying solely on individual job advertisements.
• Track candidate engagement and campaign-to-application conversion rates.

3. Social Media & LinkedIn Management

• Own the company's social media strategy, content direction and campaign planning.
• Grow and strengthen ReWorks' LinkedIn presence for both candidate attraction and client engagement.
• Manage content calendars, social media campaigns and brand messaging.
• Monitor audience growth, engagement, reach and lead generation.
• Ensure consistent, relevant and professional content across all platforms.
• Guide the Social Media Coordinator on content creation, priorities and execution.

4. Website, SEO & Digital Presence

• Oversee website content, updates and ongoing optimisation.
• Improve website visibility through SEO and relevant digital marketing initiatives.
• Ensure the website effectively communicates ReWorks' services and value proposition.
• Identify opportunities to improve website traffic, user experience and conversion rates.
• Coordinate with external developers or technical partners when required.
• Develop landing pages and digital content to support marketing campaigns.

5. Brand Management & Marketing Collateral

• Maintain brand consistency across all digital and corporate communications.
• Develop and oversee marketing collateral, including company presentations, service brochures and promotional materials.
• Manage newsletters, email templates, candidate communications and client-facing marketing materials.
• Ensure all content reflects the company's brand identity and professional standards.
• Support internal marketing initiatives, company announcements and communication campaigns.

6. Campaign Management, Analytics & Innovation

• Plan and execute integrated marketing campaigns from concept to completion.
• Manage campaign messaging, audience targeting, budgets and delivery timelines.
• Analyse marketing data and prepare performance reports with actionable recommendations.
• Identify opportunities to improve campaign performance and marketing efficiency.
• Explore AI tools, marketing automation and emerging technologies to streamline workflows.
• Work collaboratively with leadership, recruitment, sourcing and business development teams.

7. Team Leadership

• Directly manage and support a Social Media Coordinator.
• Set clear objectives, priorities and delivery expectations.
• Oversee content quality, campaign execution and deadlines.
• Provide guidance, coaching and ongoing development.
• Balance team leadership with hands-on marketing responsibilities.

Minimum Experience & Requirements

• Proven experience in digital marketing, marketing management or a similar role.
• Demonstrated ability to develop and execute digital marketing strategies.
• Experience managing paid advertising campaigns across LinkedIn, Meta and/or Google.
• Strong understanding of digital lead generation, audience targeting and conversion optimisation.
• Experience with social media strategy, content marketing and brand development.
• Knowledge of email marketing, CRM campaigns and marketing automation.
• Working knowledge of SEO, website optimisation and digital analytics.
• Strong copywriting, content development and communication skills.
• Experience developing marketing collateral and managing brand consistency.
• Ability to analyse campaign data, interpret performance and make data-driven decisions.
• Experience managing projects, deadlines and multiple marketing priorities.
• Previous experience supervising, mentoring or managing a junior team member.