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Head of Social

Waifu Masters · Anywhere in the World · posted 1 year ago

Head of Social at Waifu Masters — remote job on CafeRemote
Sales and Marketing Social Media Marketing Team Management Social Media Management Full-time Lead Worldwide $50K+ $100K+
Waifu Masters is not just a collectible card game — it’s a prestige-tier cultural IP designed for long-term believers, art-first collectors, and modern tastemakers. Every product, card, and communication is meticulously crafted with attention to detail and purpose.
 We are not an anime brand — we are building a lasting legacy rooted in artistry, scarcity, and permanence.  

Position Overview: Head of Social 

We’re looking for a visionary Head of Social to lead our public voice and social presence. This is a high-impact leadership role where you’ll be responsible for building and managing a dynamic team, setting strategy, and overseeing execution across multiple social platforms. 

You’ll be the voice of Waifu Masters across Reddit, Discord, Instagram, YouTube, TikTok, and more — ensuring every piece of content reflects our distinct tone, cultural prestige, and aesthetic values.  

Key Responsibilities 

  • Define & Refine the Brand Voice
    Establish, own, and evolve the public-facing identity of Waifu Masters.

  • Team Leadership & Management
    Lead and mentor a distributed team of specialists, including:

    • Reddit Manager

    • Community Manager

    • Copywriter / Voice Lead

    • Content Creators

  • Content Strategy & Execution
    Plan, oversee, and iterate all social media campaigns and storytelling efforts.

  • Creative Oversight
    Ensure consistency in tone, quality, and narrative across all content.

  • Cross-Department Collaboration
    Partner with product, design, community, and lore teams to keep messaging aligned.

  • Build Brand Documentation
    Create style guides, voice manuals, and standardized workflows.

  • Performance Analytics
    Analyze platform metrics and optimize strategies based on performance data.

  • Transparent Reporting
    Maintain regular reporting loops to keep leadership informed and aligned.

Required Qualifications
 

  • 5+ Years of Experience
    In senior B2C social media or content leadership roles.

  • Team Leadership Skills
    Proven experience leading multi-disciplinary teams, including managers.

  • Native English Speaker
    (Strict requirement)

  • Platform Expertise
    Deep understanding of platform algorithms, culture, and audience behaviors.

  • Strong Brand Voice Background
    Experience developing and defending a distinct, premium brand identity.

  • Detail-Oriented Execution
    Mastery of storytelling cadence, copywriting tone, and composition aesthetics.

  • Strategic Thinking
    Ability to balance narrative depth with performance-driven results.

  • Timezone Availability
    Minimum 4-hour daily overlap with Japan Standard Time (JST), Monday–Friday.

  • Feedback System Design
    Skilled at implementing iterative, scalable feedback loops.

  • Autonomy & Ownership
    Ability to thrive in a fast-paced, high-accountability remote environment.

 
Bonus Points (Nice to Have)
 

  • Background in collectibles, card games (CCGs), fandoms, or niche cultural brands

  • Experience with luxury or prestige-tier products

 Important Note

This is not a stepping-stone or junior management role.
We’re looking for someone who has built systems, led teams, and produced proven results — someone who knows what greatness looks like and how to achieve it.


📩 Ready to Lead the Voice of a Legacy Brand?
Apply now to join Waifu Masters and shape the cultural narrative of one of the most visually elite and visionary card game franchises ever created.
 

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