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Head of Omnichannel Marketing / Chief Marketing Officer

Waifu Masters · Anywhere in the World · posted 1 year ago

Head of Omnichannel Marketing / Chief Marketing Officer at Waifu Masters — remote job on CafeRemote
Sales and Marketing Email Campaign Google Ads Paid media management Affiliate Contract Lead Worldwide $50K+ $100K+
Waifu Masters is a prestige-tier collectible card game (CCG) built around scarcity, permanence, and brand integrity. We’re not an anime brand or a typical DTC company—every product is a carefully crafted invitation, not a promotion.

We’re hiring a Head of Omnichannel Marketing to lead our global digital and offline strategy. This executive-level, fully remote role offers $140,000–$180,000 base salary plus bonuses, requires native English fluency, and a minimum 4-hour overlap with JST (Monday–Friday).

As Head of Omnichannel Marketing, you will own the complete customer journey—from first contact to lifelong collector loyalty. You will be responsible for designing and executing unified marketing strategies that span both digital campaigns and real-world brand experiences. This includes performance marketing, retention, influencer engagement, event sponsorships, branded assets, and street-level activations.

This is not a hands-off role. While you will manage a team of specialists, you are also expected to step in, lead from the front, and fill executional gaps when necessary.

Key Responsibilities

  • Develop and lead a cohesive marketing strategy across digital and offline channels

  • Own performance and optimization of all key digital platforms including paid media, email, CRO, referrals, and influencer marketing

  • Lead offline efforts such as:

    • Convention sponsorships and event presence

    • Printed marketing collateral and signage

    • Brand endorsements and influencer partnerships

    • Physical activations and experiential campaigns

  • Manage and mentor a performance-focused team including:

    • Paid Media Manager

    • Klaviyo Manager

    • CRO Specialist

    • Affiliate/Referral Manager

    • Influencer & UGC Manager

    • Convention & Events Manager

  • Define performance metrics and reporting systems to measure marketing effectiveness across the full customer lifecycle

  • Personally contribute to platform execution (e.g., Klaviyo, Meta Ads) where required

  • Collaborate with product, creative, and community teams to maintain brand consistency

  • Report directly to the CEO and serve as a key voice in strategic decisions

What We’re Looking For

  • Minimum of 5 years in a senior omnichannel marketing leadership role

  • Proven success managing digital and physical campaigns for brands generating $10M+ in annual revenue

  • Deep expertise in Klaviyo, Meta Ads, performance analytics, and customer retention strategies

  • Track record of leading high-performing, cross-functional marketing teams

  • Hands-on experience with event marketing, signage, and real-world activations

  • Native English speaker (mandatory for brand communication consistency)

  • Availability for a minimum 4-hour daily overlap with JST, Monday–Friday

  • Detail-oriented and brand-obsessed, capable of upholding high creative and execution standards

  • Strong independent operator comfortable with accountability and ownership

Preferred (Not Required)

  • Experience scaling luxury-tier or collector-focused DTC brands

  • Familiarity with fandom culture, collectible goods, or loyalty-based communities

  • A personal appreciation for high-impact in-person brand experiences

Final Note

This is not a coordinator role or a hands-off executive seat. It’s for someone who can think, manage, and do. You will be central to shaping the Waifu Masters brand experience across all fronts—building systems that perform, campaigns that resonate, and relationships that endure.

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