Website and Marketing Content Manager

• Map key visitor journeys, from initial discovery through evaluation, inquiry, and access to customer resources. Identify confusing navigation, missing information, and barriers to taking action.
• Recommend and implement improvements to site structure, navigation, page hierarchy, internal links, and calls to action based on audience needs and business priorities.
• Design and build pages and landing pages in WordPress using Elementor. Apply strong visual judgment to typography, spacing, imagery, and content hierarchy across desktop, tablet, and mobile layouts.
• Create reusable page templates and components that support consistent branding and efficient updates across the websites.

• Use Google Analytics 4, Google Search Console, Microsoft Clarity/heatmap tools, user feedback, and behavior analysis tools to identify where visitors struggle and prioritize improvements.
• Improve inquiry and demo request journeys, including forms and confirmation experiences. Coordinate with marketing operations to verify tracking, CRM connections, and lead routing.
• Develop testable recommendations for page layouts, messaging, and calls to action. Use A/B testing where traffic supports meaningful results and usability testing to inform other changes.
• Report on website performance with clear recommendations, tracking priority actions and qualified inquiries alongside traffic and engagement.

WordPress Management and Website Quality

• Manage routine WordPress content updates and publishing, including page edits, announcements, and job postings. Coordinate hosting, plugin and theme updates, backups, and troubleshooting with hosting and development providers.
• Test pages, navigation, links, and forms across browsers and devices. Apply accessibility practices for headings, contrast, alternative text, keyboard access, and form labels, and coordinate remediation with developers.
• Monitor page speed and site health, optimize images and page assets, and collaborate regularly with developers to identify, prioritize, and resolve performance and technical issues.

• Apply on-page SEO practices, including descriptive page titles, meta descriptions, logical headings, and internal links. Monitor indexing and crawl issues and coordinate technical fixes with developers as needed.
• Work with content and marketing colleagues to organize and adapt product, service, industry, and customer content for website visitors. Keep claims, statistics, client logos, and resource links current.

• Maintain website design standards and document reusable templates and publishing practices. Apply approved brand guidelines consistently across digital content.
• Support the organization and upkeep of marketing assets, ensuring teams can find current, approved versions.
• Package emails and newsletters using approved copy and assets. Build and format email layouts, apply brand standards, and test mobile display, links, and calls to action. Coordinate with marketing operations on audience targeting and sending.

Touchplan is the premier software offering of MOCA Systems, Inc. Used on the most projects, by the most users, to optimize the largest construction volume, Touchplan is the number one production planning and analytics platform. The real-time, cloud-based solution uses the collaborative foundation of the Last Planner System® to prevent schedule and budget slippage. It also provides Owners and Contractors the instant insights they need to track progress and anticipate problems on projects. To learn more, visit.

MOCA Services is a full-service provider for Owners in the design and construction industry. Our battle-tested programs help clients make their projects successful from project ideation, through construction, and to occupancy. MOCA Services is relationship-focused and provides solutions for on time, on budget, and on scope delivery of large, complex, and socially important projects. To learn more, visit.