Lifecycle Marketing Coordinator, CRM

We're transforming the grocery industry

At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers.

Instacart is a Flex First team

There’s no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events. Learn more about our flexible approach to where we work.

Why this role is on the menu

What you'll cook up in your first year

• Created more capacity for growth by taking meaningful execution work off Lifecycle Managers' plates, enabling the team to launch more priority campaigns and experiments.
• Made campaign delivery more dependable by consistently shipping accurate campaigns on time, with fewer avoidable errors and less rework.
• Improved operational efficiency by simplifying recurring workflows, reducing manual effort and turnaround time while maintaining quality.
• Strengthened the customer experience by surfacing and helping resolve outdated content, broken links, and targeting or personalization issues across live programs.
• Turned campaign learnings into business improvements by spotting opportunities in results and execution insights, helping the team fix underperforming campaigns, expand what works, and prioritize work with greater impact.

The secret ingredients we're looking for

You take pride in delivering accurate, effective campaigns and genuinely enjoy the hands-on work of building and launching them. You're technically curious, quick to learn new tools, and bring an analytical mindset: you ask thoughtful questions about what drives campaign performance and want to learn how to turn results into improvements. You communicate proactively, keep many moving pieces on track, and flag blockers early.

Must-have pantry staples (Minimum Qualifications)

• Hands-on CRM execution experience (typically 1–3 years), including personally building, QA'ing, and launching campaigns in an email service provider (ESP) or marketing automation platform
• Strong attention to detail, with a thorough approach to checking campaign content, links, targeting, and setup
• Organization and follow-through, with the ability to manage multiple projects and deadlines at once and keep work moving
• Proactive communication: clear status updates, coordination with partners, and early flagging of blockers
• Technical curiosity and analytical thinking, including comfort learning new tools, troubleshooting issues, and asking questions about campaign performance

Optional garnishes (Preferred Qualifications)

• Braze experience, helping you ramp quickly on our platform
• Exposure to segmentation, personalization, and A/B testing, plus basic campaign reporting and interpreting results to identify improvements
• Experience supporting automated lifecycle journeys (onboarding, retention, win-back), ideally in a consumer app or e-commerce business with recurring customer engagement
• Examples of improving workflows or using AI tools to reduce manual work, strengthen QA, or simplify documentation

Instacart provides highly market-competitive compensation and benefits in each location where our employees work. This role is remote and the base pay range for a successful candidate is dependent on their permanent work location. Please review our Flex First remote work policy here.

Offers may vary based on many factors, such as candidate experience and skills required for the role. Additionally, this role is eligible for a new hire equity grant as well as annual refresh grants. Please read more about our benefits offerings here.

For US based candidates, the base pay ranges for a successful candidate are listed below.

CA, NY, CT, NJ

$104,000—$109,500 USD

WA

$99,000—$104,500 USD

OR, DE, ME, MA, MD, NH, RI, VT, DC, PA, VA, CO, TX, IL, HI

$95,000—$100,000 USD

All other states

$86,000—$91,000 USD