How To Academy is a leading platform for live events and digital content, showcasing world-renowned thinkers, artists, and cultural leaders. Since 2013, it has hosted major events across cities like New York, Los Angeles, Chicago, and London. 

As part of FANE Group, the organization combines live programming with digital media and podcasting to reach global audiences and deliver premium cultural experiences.  

Role Overview 

How To Academy is looking for a Paid Social & Digital Advertising Manager to lead paid media campaigns for its U.S. events program. This is a remote contract/retainer role suited for a performance marketing specialist who can drive audience growth, ticket sales, and brand visibility through data-driven strategies. 

You will manage multiple campaigns across cities, working closely with marketing and programming teams to ensure effective audience targeting and campaign execution.  

Key Responsibilities 

Paid Social Strategy 

•  Develop and execute paid campaigns on platforms like Meta (Facebook & Instagram), YouTube, TikTok, and Pinterest 
•  Build full-funnel marketing strategies (awareness to conversion) 
•  Allocate budgets based on performance, markets, and audience segments 
•  Identify audience growth opportunities across U.S. regions 

Campaign Management
 

•  Oversee daily campaign operations for multiple live events 
•  Create and test ad creatives, copy, and targeting strategies 
•  Optimize campaigns for conversions, cost efficiency, and scalability 
•  Manage retargeting, lookalike audiences, and tracking tools 

Analytics & Reporting
 

•  Analyze campaign performance and provide actionable insights 
•  Track key metrics such as ROI, cost per conversion, and audience engagement 
•  Deliver weekly performance reports and market comparisons 
•  Recommend improvements to landing pages and conversion funnels 

Collaboration
 

•  Work with marketing, design, and leadership teams to align campaigns with business goals 
•  Provide guidance on creative direction and testing strategies 
•  Conduct campaign audits and strategic reviews when needed 

Requirements
 

•  Proven experience managing paid social campaigns with strong ROI
•  Expertise in Meta Ads Manager and conversion-focused strategies 
•  Strong analytical and reporting skills 
•  Experience scaling campaigns across multiple markets 
•  Ability to work independently in a remote, contract-based role 
•  Excellent communication and responsiveness 

 Preferred Qualifications
 

•  Experience in event marketing, cultural programs, or ticketed events
•  Familiarity with U.S. audiences and media landscape 
•  Knowledge of integrating paid social with email and digital marketing 
•  Understanding of premium brand positioning 

 Role Details
 

•  Contract / Retainer-based position 
•  Fully remote 
•  Flexible scope based on campaign needs 
•  Immediate start preferred