Sr. Marketing Campaign Specialist

Performance Marketing Campaigns

• Work in coordination with the Medical Commercial Calendar, Category Management teams, Sales leaders, and Business Unit stakeholders’ suppliers to initiate and develop multi-faceted equipment performance campaigns including
  • Lead magnet content development
  • Comprehensive email campaigns
  • Social media campaigns
  • Paid search
  • Website promotions and landing pages
  • Display advertising and retargeting campaigns
  • Lifecycle and nurture marketing programs
• Lead and manage multichannel digital strategies utilizing a multi-channel approach and analytical evaluation of each channel toward both campaign lead and revenue goals.
• Develop campaign creative briefs, communicate with creative team members, coordinate with Omnichannel team, and maintain project schedules and milestones.
• Develop campaign strategies, audience targeting plans, messaging recommendations, and channel deployment plans to maximize campaign effectiveness.
• Prepare reporting and present on all campaign KPIs and performance.
• Analyze campaign performance across email, web, social, paid media, and other digital channels and proactively recommend optimizations to improve engagement, lead generation, conversion, and revenue outcomes.
• Partner with analytics and revenue operations teams to monitor campaign results and connect marketing performance to business impact.

Project Management

• Manage schedules of all assets, product content and deliverables with corresponding team and channel partners.
• Own campaign timelines from intake through deployment and post-campaign reporting, ensuring all stakeholders meet deadlines and deliverables are completed accurately and on time.
• Coordinate cross-functional execution among creative services, marketing operations, category management, sales, analytics, and external partners.
• Develop campaign budgets in coordination with supplier partners and source co-op where appropriate.
• Track campaign marketing expenditures and resulting ROI.
• Maintain campaign documentation, project trackers, and performance dashboards to support visibility, accountability, and continuous improvement.
• Support annual marketing planning, campaign calendar development, forecasting, and prioritization activities.

SPECIFIC KNOWLEDGE & SKILLS

• Experience managing cross-functional marketing projects and performance-based marketing programs in a B2B, healthcare, medical, or related environment preferred.
• Exceptional understanding of strategy and digital marketing to apply knowledge and skills to complete a wide range of complex tasks.
• Knowledge of digital marketing channels including email marketing, website content management, paid media, social media, marketing automation, and customer journey development.
• Experience developing and executing integrated marketing campaigns that generate leads, drive engagement, and support revenue goals.
• Strong analytical skills with experience interpreting campaign metrics, performance dashboards, and digital marketing analytics.
• Experience working with marketing automation platforms, CRM systems, reporting tools, and project management software.
• Complete tasks in creative and effective ways.
• Apply acquired knowledge of procedures and industry.
• Demonstrate good judgment in selecting methods and techniques for obtaining solutions to business challenges.
• Develop and build productive relationships with internal and external constituents.
• Ability to manage multiple campaigns simultaneously while maintaining strong attention to detail and execution quality.

GENERAL SKILLS & COMPETENCIES

• Strong understanding of industry practices
• High proficiency with tools, systems, and procedures
• Good planning/organizational skills and techniques
• Good decision making, analysis and problem-solving skills with ability to multi-task
• Strong verbal and written communication skills
• Good presentation and public speaking skills
• Good interpersonal skills
• Good conflict resolution skills and ability to deliver difficult messages
• Ability to build partnerships at all levels within the company, begin to build partnerships externally
• Resolve complex issues in effective ways