EverPro - Senior Marketing Automation Manager (Remote US)

Marketing Automation Platform Ownership

• Serve as the Marketo owner and subject matter expert for the Horizontal Solutions portfolio, including architecture, governance, user management, and best practices.
• Lead post-migration optimization of the consolidated Salesforce and Marketo environment, partnering with Marketing Ops, RevOps and data teams to standardize fields, scoring models, program templates, and naming conventions across products.
• Design and maintain scalable data architecture for segmentation, lead scoring, attribution, and reporting across multiple products and customer bases.
• Own data hygiene, consent and compliance (CAN-SPAM, TCPA, GDPR), and email deliverability standards across all programs.

Campaign Execution and Optimization

• Manage and oversee day-to-day marketing automation operations, including campaign setup, segmentation, scheduling, QA testing, tagging, and deployment of one-time, recurring, triggered, and dynamic campaigns.
• Build and maintain reusable program templates and modular email and landing page assets so teams can launch faster with fewer errors.
• Continuously optimize existing automated programs based on behavioral data and performance trends, and surface insights on CTAs, landing pages, and funnel performance back to the teams that own messaging.
• Proactively troubleshoot technical issues related to data integrations, lead scoring, CRM sync, and campaign execution prior to launch.

Cross-Functional Partnership

• Partner with Growth and Product Marketing to operationalize demand generation programs, lead quality and scoring strategy, and funnel reporting.
• Serve as the automation partner to Customer Marketing, building the onboarding, retention, expansion, and advocacy journeys they design and instrumenting them for measurement.
• Collaborate with Sales, RevOps and Marketing Ops on lead management, routing, SLAs, and closed-loop reporting between Marketo and Salesforce.
• Work with Product and data teams to bring product usage and account signals into the marketing data model.
• Support Partner and Field Marketing with campaign infrastructure for webinars, events, and ABM programs.

Ecosystem and Multi-Product Automation

• Build behavioral triggers and multi-step journeys that move customers from a single solution to multiple products, with personalization by trade, product mix, and lifecycle stage.
• Design and maintain complex lead routing for multi-product campaigns, ensuring leads generated by ecosystem and cross-sell programs reach the right product sales team or account owner with the right context and SLAs.
• Build the measurement framework for ecosystem programs, including multi-product attribution, cross-sell pipeline and attach-rate reporting, and incremental lift from journey and personalization tests.

Prioritization and Operational Excellence

• Own marketing automation prioritization and roadmap planning, making clear trade-offs based on business impact, resource constraints, and performance data, not just inbound stakeholder requests.
• Manage intake and capacity for marketing automation requests through the team's shared project management process, with clear SLAs and documentation.
• Balance short-term execution needs with long-term platform scalability and strategic investments.
• Build a culture of experimentation and operational rigor, continuously improving how automation work is planned, executed, QA'd, and measured.

Skills and Experience needed for success in this role

• 7+ years of experience in marketing automation, marketing operations, or marketing technology; B2B SaaS experience strongly preferred.
• 3+ years of people leadership experience, including leading teams through platform migrations, consolidations, or complex cross-functional initiatives.
• Deep Marketo expertise required; Marketo Certified Expert strongly preferred.
• Hands-on experience with multiple MAPs (e.g., HubSpot, Pardot, Eloqua, Acoustic) and demonstrated success optimizing and standardizing a platform following a migration or instance consolidation.
• Strong working knowledge of Salesforce, including the Marketo-to-Salesforce sync, campaign and lead objects, and closed-loop reporting.
• Experience designing scalable data architecture for segmentation, scoring, attribution, and reporting.
• Experience designing complex lead routing and assignment logic for multi-product campaigns, including routing across multiple sales teams and account ownership models.
• Experience building the automation behind cross-sell, multi-product, or ecosystem programs across a multi-product or multi-brand portfolio is strongly preferred.
• Working knowledge of email compliance and data governance standards (CAN-SPAM, TCPA, GDPR) and deliverability best practices.
• Strong analytical skills with the ability to translate performance data into actionable recommendations and prioritization decisions.
• Advanced familiarity with HTML/CSS; experience with Velocity scripting, webhooks, or APIs is a plus.
• Excellent project management skills, including intake management, prioritization, and cross-functional stakeholder leadership.
• Comfortable operating in a fast-paced, high-growth, and evolving environment.
• Exceptional verbal and written communication skills.
• Strong attention to detail and operational discipline.
• Salesforce Administrator certification is a strong plus.

Where: Remote, US
The EverCommerce team is distributed globally, with teams in the U.S., Canada, the U.K., New Zealand, and Australia. With a widely distributed team, we are used to working remotely across different time zones. This role can be based anywhere in the United States – if you’re close to one of our offices, we can set you up in-office or you can work 100% remotely.