Senior Digital Marketing & E-Commerce Specialist

Social Media Management & Content Creation

• Architect and execute a dynamic social media growth strategy across Instagram and Facebook, fostering deep connections within the cycling, triathlon, and endurance communities.
• Develop and manage comprehensive content calendars, balancing brand storytelling, product launches, customer spotlights, and educational guides.
• Design engaging digital assets, including high-converting graphics, promotional banners, short-form reels, and rich media content using tools like Canva or Adobe Creative Suite.
• Schedule, publish, and actively moderate social channels, tracking engagement trends and continuously optimizing creative execution to lift brand awareness and acquisition.

Google Ads & Digital Marketing

• Build, manage, and scale performance-driven Google Ads campaigns (Search, Shopping, and Display) designed to capture high-intent traffic from clubs, corporate teams, and individual athletes.
• Perform ongoing keyword research, ad copy split-testing, and audience segmentation to maximize return on ad spend (ROAS) and lower acquisition costs.
• Monitor advertising budgets and key performance metrics, translating data insights into regular strategic recommendations and executive reporting.
• Contribute to broader digital growth initiatives as the brand expands its market presence.

Shopify & E-Commerce Administration

• Oversee daily Shopify storefront operations, maintaining immaculate accuracy across product listings, variant pricing, collections, and on-site merchandising.
• Upload and optimize product descriptions, high-resolution imagery, and technical fabric specifications to enhance conversion rates (CVR).
• Support digital merchandising strategies, seasonal promotions, and rapid product launches to drive average order value (AOV).
• Monitor website performance, troubleshoot friction points in the customer journey, and provide light order administration support when seasonal volume peaks.

Email Marketing & Customer Engagement

• Establish and scale the brand's direct-to-consumer email marketing engine, evaluating and implementing platforms such as Shopify Email, Klaviyo, or Mailchimp.
• Design and deploy automated lifecycle sequences, including welcome series, abandoned cart recovery, browse abandonment, and post-purchase check-ins.
• Segment subscriber lists to deliver targeted campaigns for custom team kits, corporate programs, and special event participants.
• Analyze campaign performance metrics (open rates, click-through rates, and attributed revenue), iteratively improving messaging through structured testing.

Customer Support & Business Administration

• Provide prompt, expert-level support for customer enquiries regarding custom design specifications, production lead times, and order tracking.
• Collaborate with internal production and logistics stakeholders to ensure seamless order fulfilment and clear customer communication.
• Maintain meticulous operational documentation, helping refine standard operating procedures (SOPs) as business systems evolve.
• Take ownership of general business administration tasks as required by a fast-moving, entrepreneurial team.