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Performance Marketing Specialist (Freelance – Paid Media & Digital Advertising)

The CareSide · Anywhere in the World · posted 7 months ago

Performance Marketing Specialist (Freelance – Paid Media & Digital Advertising) at The CareSide — remote job on CafeRemote
Sales and Marketing Digital Marketing Paid Social Media Advertising Google Ads Full-time Worldwide
The CareSide provides high-quality home care services across Australia. Since its launch in 2017, the company has combined technology and personalized care to deliver efficient and reliable support to home care recipients. With proprietary software and a strong service model, The CareSide has experienced rapid growth, tripling in size over the past five years.

Role Overview

The CareSide is seeking a Performance Marketing Specialist to manage and optimize paid advertising campaigns across platforms such as Facebook, Instagram, and Google. This freelance role offers flexibility while allowing you to play a key role in driving growth and improving marketing performance.

You will work closely with designers, content creators, and analytics teams to develop data-driven campaigns that generate measurable results.

Key Responsibilities

  • Manage and optimize paid advertising campaigns on Facebook, Instagram, and Google

  • Prepare monthly reports with clear insights and recommendations

  • Conduct A/B testing to improve campaign performance

  • Perform keyword research and competitor analysis to refine marketing strategies

  • Collaborate with design and content teams to develop effective ad creatives

  • Analyze customer behavior and campaign data to improve targeting and conversions

  • Suggest new campaign strategies and marketing opportunities

  • Participate in team meetings and sprint reviews to align marketing initiatives

Requirements

  • 4+ years of experience managing paid search and paid social campaigns for B2C brands

  • Strong understanding of Meta (Facebook & Instagram) advertising algorithms

  • Experience optimizing Google PPC campaigns

  • Strong analytical and data interpretation skills

  • Ability to work both independently and collaboratively in a remote environment

Preferred Qualifications

  • Experience running campaigns on TikTok, Reddit, or YouTube

  • Knowledge of digital marketing trends and audience targeting strategies

Compensation & Location

  • Pay: $50 – $80 USD per hour

  • Location: Candidates based in the United States, Canada, or Europe

  • Flexible freelance schedule with remote work

This role offers an opportunity to work with a fast-growing, mission-driven company while leading impactful digital marketing campaigns. 

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