Performance Marketing Manager

Sundae is hiring a Performance Marketing Manager to own lead generation across paid and offline channels. This is a hands-on operator role for someone who manages budgets directly and is accountable for results, not a coordination or agency management job. You will work across Google PPC, Meta, Direct Mail, TV/CTV, and emerging channels to bring qualified homeowner opportunities to Sundae members.

What you will do

• Own performance across paid and offline acquisition channels, including Google PPC, Meta, Direct Mail, TV/CTV, and emerging channels.
• Monitor campaigns daily and find ways to improve lead volume, lead quality, conversion rates, and cost efficiency.
• Build testing roadmaps for audiences, creative, offers, landing pages, bidding strategies, and channel mix.
• Analyze performance by market, campaign, channel, and audience segment.
• Recommend budget allocations based on performance trends and business objectives.
• Manage day-to-day campaign execution and work with internal stakeholders and external vendors to launch, monitor, and optimize.
• Develop direct mail audience strategies, targeting methods, segmentation frameworks, and campaign plans.
• Work with data providers, mail vendors, and internal stakeholders to test, optimize, and scale direct mail across member markets.
• Work with media vendors and platform partners on television and connected TV campaigns.
• Evaluate new acquisition opportunities and run structured tests to determine scalability.
• Build and maintain performance reporting across all acquisition channels.
• Track CPL, CPMQL, CAC, conversion rates, and return on marketing investment.
• Provide performance trends and recommendations to leadership.
• Develop forecasting models and support annual and quarterly planning.
• Maintain accurate attribution and measurement across channels.
• Partner with creative and web resources to improve landing pages and run A/B tests focused on conversion rate optimization.
• Monitor form completion rates, engagement metrics, and lead quality indicators.
• Manage relationships with media agencies, platform representatives, data providers, and marketing vendors, and hold them to performance expectations.

What they are looking for

• 5+ years of direct, hands-on experience owning paid acquisition performance across digital and traditional channels, with personal budget ownership and accountability for results.
• Experience running direct mail programs from the ground up: list strategy, audience segmentation, creative testing, vendor management, and response rate measurement.
• Fluency in Google Ads and paid social (Meta), with the ability to manage campaigns directly and evaluate agency performance.
• TV and/or connected TV experience is preferred, whether executed directly or through a media agency relationship you owned.
• Experience managing campaigns across multiple markets, geographies, or audience segments at the same time, with market-level performance tracking and budget decisions based on geographic data.
• Fluency in lead-generation economics: CPL, CAC, conversion rates, payback periods, and attribution limitations.
• Comfort working from CRM and funnel data, not just platform dashboards. Salesforce experience is strongly preferred.
• Proficiency with Google Analytics, Looker Studio, or equivalent reporting tools.
• Able to operate independently in a lean environment without a large team, defined processes, or significant internal infrastructure.
• Strong communication across marketing, sales, operations, vendors, and leadership.
• Experience in real estate, home services, financial services, mortgage, or direct response lead generation is a plus.
• Pure digital performance marketers, brand marketers, social and content marketers, and agency account managers without direct budget ownership will not be competitive.

What success looks like in the first 12 months

• Improve lead volume, lead quality, and acquisition efficiency across core marketing channels.
• Execute a disciplined testing roadmap across audiences, creative, offers, landing pages, and channel strategies.
• Build clear performance reporting that gives leadership actionable insights.
• Identify and scale new acquisition opportunities that contribute to member growth and profitability.
• Improve marketing ROI through ongoing optimization of budgets, channel mix, targeting, and campaign performance.
• Serve as a subject matter expert on acquisition marketing for Sundae and its members.

About Sundae

Sundae helps homeowners get the best possible outcome when selling a house that needs repairs or updates. The company combines technology, data, marketing, and operational expertise to connect motivated sellers with local real estate entrepreneurs. Its membership platform gives real estate operators marketing, technology, systems, and support to acquire more opportunities, convert more sellers, and grow efficiently.

Pay and location

This is a United States role. Pay is USD 110,000 to 125,000 per year. The listing also mentions equity opportunity and benefits.