Direct Mail Marketing Manager, Credit Card (Contract)

SoFi is hiring a Direct Mail Marketing Manager for a one-year contract to run the end-to-end direct mail creative process for the SoFi Credit Card. The role covers strategy and planning through creative development, stakeholder review, approval, production, and tracking, and it also includes analyzing campaign performance and recommending changes to future direct mail strategies and creative. It is based at the San Francisco HQ or remote in California.

What you will do

The role owns four areas of responsibility.

Creative strategy and planning

• Lead creative strategy and execution for Credit Card direct mail campaigns, working with the Product Marketing Manager to align initiatives with business goals, priorities, and growth objectives.
• Lead quarterly creative planning with the creative agency, using audience insights, customer behavior, performance data, and test-and-learn principles to develop recommendations for the Product Marketing Manager.
• Lead upfront data and audience planning with DM Data Strategy, Marketing Data Science, and the agency team, defining targeting, segmentation, personalization, measurement requirements, and data inputs for the creative strategy, testing plan, and campaign brief.
• Own the creative roadmap and work with the creative agency on messaging, visual storytelling, offers, personalization, branding, and calls to action.

Campaign and production management

• Serve as day-to-day campaign lead and primary liaison among the Product Marketing Manager, the creative and data strategy agency, DM Data Strategy, Marketing Data Science, other internal stakeholders, and print vendors.
• Represent direct mail in Credit Card business unit meetings and Marketing Data Science handoff meetings, prepare slides, capture decisions and action items, and distribute notes.
• Translate approved strategies into campaign plans, creative briefs, testing plans, and production requirements.
• Manage monthly direct mail tests and creative variations, keeping audience definitions, segmentation, data requirements, personalization, and creative variants aligned and executable.
• Own campaign timelines and the shared production calendar, including data due dates, creative milestones, review rounds, release dates, print dates, and drop dates.
• Manage assets, versioning, production samples, dependencies, risks, and bottlenecks so campaigns launch accurately and on time.
• Maintain the monthly campaign matrix and work with Marketing Data Science to verify targeting and personalization information before each drop.
• Lead weekly status meetings with Product Marketing Managers, including agendas, stakeholder alignment, and action-item follow-up.

Compliance, quality, and operations

• Lead the Compliance and Legal review process for direct mail materials with Product Marketing and the creative agency, ensuring executions meet regulatory, disclosure, brand, and business requirements.
• Manage creative review and quality control across messaging, data, personalization, offers, URLs, disclosures, and final production files.
• Serve as the central point of accountability for ensuring every campaign is accurate, compliant, data-aligned, approved, and production-ready.
• Manage campaign production and postage costs with the DM billing team to keep campaigns within budget.

Performance, insights, and competitive intelligence

• Work with Marketing Data Science, analytics, and the creative agency to evaluate campaign and creative test results against product and business goals.
• Turn audience, performance, and campaign data into insights that inform creative recommendations, messaging, offers, personalization, segmentation, and future tests.
• Lead weekly performance updates for the Product Marketing Manager and monthly reporting, presenting results and optimization recommendations to Product Marketing and cross-functional stakeholders.
• Apply campaign learnings to future direct mail initiatives and the creative roadmap.
• Build and maintain a competitive direct mail library, monitoring competitor activity, creative trends, offers, formats, personalization, and audience strategies.
• Share monthly competitive and performance insights with the broader Marketing organization.

What they are looking for

• Bachelor's degree with 4+ years of project management experience, preferably supporting direct mail or other marketing campaigns in financial services or another highly regulated industry.
• Experience partnering with cross-functional teams to execute complex, multi-channel campaigns and operational initiatives.
• Experience managing high-volume direct mail, CRM, lifecycle, or integrated marketing creative execution, ideally in financial services, credit cards, banking, or another highly regulated industry.
• Strong project and production management skills, with the ability to manage multiple campaigns, creative versions, stakeholders, and deadlines at once.
• Proficiency in Google Workspace, particularly Sheets, Docs, Slides, Gmail, and Calendar, plus Tableau and Snowflake; comfortable building and maintaining detailed trackers and production workflows.
• Understanding of creative development, production, version control, review and approval processes, and vendor management.
• Experience working directly with Legal, Compliance, Creative, Marketing, Analytics, Data, and external production vendors.
• Strong attention to detail and ownership, particularly with personalized credit card communications where small errors can have significant downstream impact.
• Comfortable in a test-and-learn environment, using campaign performance data to inform creative decisions.
• Excellent communication and organizational skills, with the ability to keep senior stakeholders informed while driving day-to-day execution.

About SoFi

SoFi describes itself as a next-generation financial services company and national bank using mobile-first technology to help its members reach their goals. It began with student loan refinancing and has expanded across loans, investing, and cash management.