Lead PPC Speсialist

Social Discovery Group is hiring a Lead PPC Specialist to own paid search across its portfolio of social discovery products. The role leads the Paid Search team and manages portfolio-level budget allocation, forecasting and performance, with primary responsibility for Google Ads. It is a full-time remote position open to candidates in Georgia, Indonesia, the Philippines, Thailand and Vietnam.

What you will do

• Own and evolve the global Paid Search strategy across the product portfolio, with primary responsibility for Google Ads and additional ownership of Microsoft Advertising where relevant.
• Lead, coach and develop the Paid Search team: set objectives, allocate workload, review performance, improve execution standards and support hiring and onboarding.
• Own portfolio-level budget allocation, forecasting and performance across products, markets and funnels, including Tier-1 geographies and six-figure+ monthly search spend.
• Design scalable account and campaign structures covering keyword strategy, match types, negative keywords, search-query mining, bidding, RSAs, DSA and Performance Max where appropriate.
• Lead the implementation and optimization of pLTV-based conversions and conversion values: partner with Analytics and Engineering to validate predicted lifetime value, conversion mapping, value uploads and signal quality, then use these signals in value-based Smart Bidding.
• Establish an experimentation program using Google Ads Experiments to A/B-test bidding strategies, campaign structures, match types, ads, landing pages and pLTV optimization approaches.
• Apply statistical methods to experiment design and interpretation, including hypothesis definition, sample-size and power considerations, confidence intervals, significance, seasonality and test contamination.
• Oversee conversion tracking, Enhanced Conversions, offline conversion imports, attribution and reporting across app, mobile web and desktop; identify data gaps and drive remediation.
• Analyze search demand, auction dynamics, marginal returns and conversion-funnel performance to identify scalable growth opportunities and present decision-ready recommendations.
• Collaborate with Analytics, Engineering, Product, CRO, Creative and Localization teams to improve acquisition economics and landing-page performance across international markets.

What they are looking for

• Expert-level knowledge of Google Ads Search, including account architecture, keyword and search-query strategy, match types, negative keywords, RSAs, DSA, auction dynamics, policy compliance and international scaling.
• Advanced knowledge of Google Smart Bidding: Maximize Conversions, Target CPA, Maximize Conversion Value, Target ROAS, portfolio bid strategies and the conditions required for stable learning and scale.
• Hands-on experience implementing and optimizing campaigns against predicted lifetime value (pLTV) conversions or conversion values, including offline conversion imports, Enhanced Conversions, API-based value uploads, signal validation and bidding calibration.
• Proven experience designing and running A/B tests through Google Ads Experiments, including bidding, campaign structure, match-type, ad-copy and landing-page experiments.
• Strong statistical foundation: hypothesis formulation, experimental design, sample-size and power concepts, confidence intervals, statistical significance, variance, seasonality, multiple-testing risk and common sources of bias.
• Advanced understanding of performance economics and funnel metrics: CAC/CPA, pLTV, ROAS, LTV-to-CAC, payback period, conversion lag, marginal CPA/ROAS, CVR, CPC, CTR and impression share.
• Deep understanding of measurement and attribution across app, mobile web and desktop, including GA4, Google Tag Manager, Enhanced Conversions, offline conversion tracking and data-driven attribution.
• Advanced Excel/Google Sheets skills and working proficiency with SQL, BigQuery and BI tools for campaign, cohort and funnel analysis.
• Strong capability in budget allocation, forecasting, scenario modelling, marginal-return analysis, pacing and executive-level reporting for high-spend international accounts.
• Experience with Microsoft Advertising, Search Ads 360, Google Ads Scripts or other automation tools is a strong advantage.
• Proven ability to build scalable campaign-management, experimentation, analytics and quality-assurance processes for a team.

Pay and benefits

• Remote, full-time work.
• The initial pay level or pay range will be shared with candidates during the recruitment process and before employment starts.
• 28 calendar days of vacation per year.
• 7 wellness days per year for household issues or recovery without using sick leave.
• Bonuses up to $5,000 for referring successful applicants.
• 50% payment for professional training, international conferences and meetings.
• Corporate discount for English lessons.
• Health benefits: if you are not eligible for corporate medical insurance, the company compensates up to $1,000 gross per year, which can go toward health insurance or doctor's fees for you and close relatives (spouse, children).
• Workplace organization: the company provides an equipped workplace and equipment (table, armchair, wifi) in its offices or co-working locations. In other locations, it reimburses workplace costs up to $1,000 gross once every 3 years, which can cover co-working rent or a home desk, chair and internet.
• Internal gamified gratitude system: receive bonuses from colleagues and exchange them for merchandise, team building activities, massage certificates and more.

About the company

Social Discovery Group (SDG) is a group of social discovery companies. Its portfolio includes social entertainment platforms designed to connect people online across different cultures and regions. The team works remotely from all over the world. SDG was a two-time "Great Place to Work" winner (USA and Japan, 2024-2025) and a Top-5 Company for Work-From-Anywhere Jobs (FlexJobs, 2025).