Content Manager (Video-First)

The Role (Why We’re Hiring)

What You’ll Own

1) Scaling Across Multiple Creators

• Source, recruit, and onboard new creators (freelancers, collaborators, and partners)
  
  
• Create clear playbooks so new creators can publish quickly and consistently (topics, briefs, scripts, brand voice)
  
  
• Maintain a cohesive brand voice while allowing each creator to keep their unique on-camera style
  
  

2) Content Strategy & Programming

• Translate business goals into a clear content strategy with defined pillars, series, formats, and a scalable content calendar
  
  
• Own ideation and prioritization, including planning and running experiments
  
  
• Ensure content remains aligned with our mission and core audience: Americans living abroad
  
  

3) Production Operations (Async-First)

• Own the end-to-end content workflow: brief → scripting support → recording → review → publishing → distribution → post-mortems
  
  
• Build lightweight processes and documentation to keep production moving with minimal meetings
  
  
• Uphold quality standards for accuracy, clarity, brand voice, and viewer experience
  
  

4) Performance & Experimentation

• Run structured experiments across topics, formats, hooks, packaging, cadence, and series
  
  
• Use YouTube Studio and simple reporting to understand what’s working and why
  
  
• Turn insights into action by improving titles, thumbnails, openings, pacing, structure, and repurposing
  
  

5) Repurposing & Distribution

• Build a repeatable system to turn long-form videos into multiple short-form clips
  
  
• Support distribution across platforms where relevant (YouTube Shorts first; others optional)
  
  

What Success Looks Like (First 60–90 Days)

• A documented, repeatable, async-friendly production pipeline
  
  
• A consistent and sustainable publishing cadence for long-form videos and shorts
  
  
• At least one additional creator onboarded (or a ready-to-run onboarding pipeline)
  
  
• A monthly experimentation rhythm with clear hypotheses, results, and decisions
  
  
• Improved content consistency, steadier performance, and new customer growth driven by content
  
  

Who You Are

• Autonomous: You take ownership, move work forward independently, and deliver without constant oversight
  
  
• Async-native: You communicate clearly in writing, provide strong updates, and create useful documentation across time zones
  
  
• Process + Taste: You can build systems and also recognize what makes content genuinely good
  
  
• High standards, low ego: You give direct feedback, set clear expectations, and follow through
  
  

Requirements

• 3+ years in content management, production, or content operations with meaningful responsibility for video
  
  
• Experience scaling content production with repeatable systems and multi-stakeholder workflows
  
  
• Strong YouTube fundamentals (hooks, retention, pacing, packaging, series thinking)
  
  
• Excellent written and spoken English
  
  
• Ability to overlap 2–4 hours per day with U.S. Eastern Time
  
  

Bonus Points

• U.S. citizen or significant experience living in the U.S.
  
  
• Digital nomad or expat background
  
  
• Experience with accuracy-sensitive content (finance, tax, legal, health)
  
  
• Ability to create content yourself (scripts, voiceover, on-camera, rough cuts), though not required
  
  

Compensation & Perks

• Base salary: $40,000–$60,000 USD (based on experience)
  
  
• Quarterly bonus: 10% of salary based on individual performance
  
  
• Annual bonus: 10% if the company reaches a revenue milestone
  
  
• Fully remote role
  
  
• Annual team offsite (this year’s location: Iceland)
  
  

Interview Process

• Async screening (written responses + short Loom-style video)
  
  
• Call with a co-founder
  
  
• Practical, role-relevant test assignment