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General Marketing Manager

Louis Law Group · Anywhere in the World · posted 8 months ago

General Marketing Manager at Louis Law Group — remote job on CafeRemote
Sales and Marketing Digital Marketing Email Marketing and Automation Paid Social Media Advertising Social Media Marketing Email Campaign PPC Management Full-time Worldwide
Louis Law Group, PLLC is a plaintiff-focused litigation firm primarily handling first-party property insurance claims, along with Social Security Disability, warranty disputes, and related consumer protection matters. The firm operates on a high-volume, process-driven model built on standardized workflows, centralized case management, and a globally distributed support team working in coordination with U.S.-based staff. 

The litigation approach centers on strong pre-suit positioning and trial-ready case preparation, supported by structured discovery procedures, rigorous document controls, and performance metrics for legal support teams. 

From an operations standpoint, the firm leverages legal technology and automation throughout daily workflows, including AI-assisted client intake, remote communication systems, automated document processing, and data-driven marketing and client acquisition pipelines. Administrative and legal processes follow a clear chain of command with centralized drafting and review to ensure consistency, compliance, and quality across jurisdictions. This structure allows the firm to scale efficiently while maintaining cost control and litigation readiness. 

Culturally, Louis Law Group values accountability, fast turnaround times, and measurable productivity. Expectations are reinforced through defined roles, performance tracking, and productivity benchmarks. The firm represents a modern, remote-first litigation environment where technology, optimized processes, and global staffing support high-volume plaintiff advocacy without compromising procedural standards or client service.  

Work Schedule: Monday to Friday, 9:00 AM – 6:00 PM EST
Candidates must be willing to work these hours to be considered.  

Position: General Marketing Manager (Remote) 

Louis Law Group is a fast-paced, forward-thinking law firm seeking an experienced General Marketing Manager to lead and execute digital marketing initiatives. This is a fully remote, hands-on role with a strong focus on email marketing, social media marketing, and AI-powered marketing automation. This is not an entry-level position. Only candidates with proven marketing experience and a strong track record will be considered. 

Candidates with prior experience in legal marketing or law firm marketing are strongly preferred, particularly those familiar with regulated industries, client intake funnels, and compliance-focused messaging.  

Key Responsibilities 

  • Plan, launch, and optimize email marketing campaigns, including newsletters, drip campaigns, and automated sequences

  • Build and scale social media marketing across relevant platforms, including content planning, scheduling, engagement, and performance analysis

  • Design and manage AI-driven marketing automations to improve lead nurturing, response time, and operational efficiency

  • Maintain a structured marketing calendar aligned with firm goals and intake targets

  • Track performance metrics and present clear, actionable reports to leadership

  • Partner with leadership to align marketing strategy with firm priorities and growth objectives

  • Ensure brand consistency, professionalism, and compliance across all marketing channels

Key Performance Indicators (KPIs)
 
Performance will be evaluated based on, but not limited to:
 
  • Email campaign metrics (open rates, click-through rates, conversions, deliverability)

  • Social media growth and engagement (follower growth, reach, engagement rate)

  • Lead generation and intake support (qualified leads, follow-up rates, conversion trends)

  • Effectiveness of marketing automations (time saved, response speed, workflow accuracy)

  • Timely execution of the marketing calendar and reporting deliverables

Required Qualifications
 

  • Proven, hands-on experience with email marketing and social media marketing

  • Practical experience with AI tools and marketing automation platforms

  • Strong analytical skills to interpret performance data and adjust strategy accordingly

  • Excellent written communication and attention to detail

  • Ability to work independently, manage deadlines, and execute with minimal supervision

Portfolio Requirement (Required)
 
Applicants must submit a portfolio demonstrating relevant marketing work, including:
 
  • Examples of email marketing campaigns

  • Social media accounts or campaigns managed

  • Marketing automation workflows or AI-assisted systems (where applicable)

Applications submitted without a portfolio will not be reviewed.
 
Preferred Qualifications
 
  • Prior experience in legal marketing or law firm marketing (highly preferred)

  • Experience marketing professional services or regulated industries

  • Familiarity with CRM systems, intake processes, and lead management

  • Basic design, copyediting, or content creation skills

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