Performance Marketing Consultant (Meta Ads, Google Ads & AI-Powered Growth)

Herbal Goodness is hiring a contract Performance Marketing Consultant to run its Meta and Google advertising. This is a hands-on role for someone who can audit, optimize, and scale paid accounts for an e-commerce wellness brand, and who uses AI tools as part of how they work. The company wants to see measurable account movement within the first 3–4 weeks.

This is not a traditional agency management job. Herbal Goodness describes it as a growth operator role: you own the Meta and Google ecosystem, find wasted spend, fix structure, and report on what is working and why. You would work remotely and report to the growth marketing and e-commerce side of the business.

What you will do

• Audit existing Meta campaigns, including structure, audiences, creatives, and attribution, then rebuild and scale what works.
• Audit all Google Ads campaigns, including Search, Shopping, Performance Max, Display, and YouTube.
• Improve keyword targeting and coverage, build negative keyword lists, and raise Quality Scores.
• Run keyword research to find high-converting, long-tail, emerging, and competitor terms, and build a repeatable harvesting process.
• Use Claude, ChatGPT, and other AI tools to review large datasets, spot trends and anomalies, surface opportunities, improve ad copy testing, and produce executive-level reporting.
• Review product pages, collection pages, landing pages, checkout flow, and funnels, and recommend changes to lift conversion rate, average order value, and revenue per visitor.
• Send weekly reporting on spend, revenue, ROAS, CPA, conversion rate, CTR, CPC, impression share, and keyword, campaign, and audience performance, with root causes and action plans rather than raw metrics.
• Join weekly strategy meetings and take ownership of results.

What they are looking for

• 5+ years managing Meta Ads and Google Ads for e-commerce brands.
• Proven success scaling revenue through paid media.
• Strong understanding of Google Search, Google Shopping, Performance Max, Meta Ads, retargeting, attribution, and conversion tracking.
• Significant experience using AI to analyze, optimize, and scale advertising accounts, and the ability to explain how AI fits into your workflow.
• Experience managing ad budgets of $10,000+ per month.
• Strong analytical and reporting skills.
• Ability to explain account performance clearly to business owners and leadership teams, and to translate ad metrics into financial impact.

Preferred experience

• Wellness, supplements, nutraceuticals, health products, or CPG brands.
• Shopify brands.
• Amazon Attribution, GA4, Google Tag Manager, Looker Studio, Triple Whale, Northbeam, or Hyros.
• AI workflow automation with n8n, Zapier, or Make.com.

What the first weeks look like

• Pre-work: complete account audits, identify quick wins, present findings and an optimization roadmap.
• Week 1: implement campaign restructuring, launch keyword improvements, improve bidding and targeting.
• Week 2: launch testing initiatives, expand keyword harvesting, optimize budget allocation.
• Weeks 3–4: deliver measurable account improvements and present growth opportunities and a scaling plan.

How success is measured

Revenue growth, ROAS, CPA, conversion rate, CTR, CPC, new customer acquisition, keyword coverage, keyword harvesting, reduction in wasted spend, Performance Max effectiveness, and Meta campaign profitability. Within the first 60–90 days, Herbal Goodness expects improved ROAS, reduced CPA, increased revenue, better campaign efficiency, clear visibility into growth opportunities, AI-enhanced reporting, and a scalable growth strategy for Meta and Google.

Details

This is a contract consultant position, remote, based in the United States. Compensation is a monthly retainer plus an optional performance bonus. The department is Growth Marketing & E-Commerce.

About Herbal Goodness

Herbal Goodness is a wellness and nutraceutical brand selling herbal supplements, teas, liquid extracts, superfoods, and functional wellness products.