SEO-Driven Product Owner (US-Focus)

Growth Leads is hiring an SEO-Driven Product Owner to manage one or more of its affiliate websites, with a focus on the US market. The role is for someone with a background in SEO-driven lead generation, a working knowledge of the US iGaming market, and experience scaling output through freelancers. You would take full commercial and product responsibility for the sites you own, so the job suits someone who can think like an entrepreneur and execute strategically at the same time.

Growth Leads is an online lead generation firm working in competitive verticals including iGaming, Financials, Health, and Communications. The company builds websites with content meant to help readers make decisions before they sign up or buy, and it says its approach centers on quality and usability.

What you will do

• Oversee and manage one or more affiliate websites, with responsibility for their growth and performance.
• Develop and carry out SEO and content initiatives to drive traffic and conversions.
• Manage a team of in-house staff and freelancers, including task allocation and quality control.
• Improve site usability, content strategy, and the overall user experience.
• Run market and competitor analysis to find trends and opportunities.
• Monitor performance metrics, prepare reports, and adjust strategies based on what the numbers show.
• Develop and manage project budgets, timelines, and resources.
• Keep work aligned with editorial standards, SEO best practices, and monetization strategies.
• Identify and implement new growth opportunities, including additional traffic sources and conversion optimization techniques.

What they are looking for

• At least 2 years of experience as a project manager in online marketing.
• Expertise in SEO for the US market, covering content strategy, UX optimization, CRO, and traffic acquisition.
• A strong understanding of the US iGaming market, ideally with experience building iGaming assets.
• Experience with Sweepstakes Casinos, including the regulatory landscape, operator promotions, and player acquisition strategies specific to that segment.
• Hands-on experience with WordPress and managing content-driven sites.
• A proven ability to lead and manage small teams.
• Experience with project management methodologies such as Scrum or Agile.
• Native English speaker, with American English preferred.
• Creativity in developing new content and marketing concepts.
• Proactive, adaptable, and highly collaborative.

What they offer

• A collaborative environment alongside SEO, content, and tech specialists, in a workplace that rewards proactive thinking.
• A competitive salary and private healthcare benefits, with performance-based incentives tied to the growth of your product.
• Remote-friendly work: flexible schedules and the autonomy to work from wherever you do your best work.

Location

The role is based in the United States.