Growth Lead

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Key Responsibilities 

• Develop and execute end-to-end strategies to convert free users into paid subscribers, including identifying conversion touchpoints, creating targeted campaigns, and deploying effective messaging and incentives.
  
  
• Analyze user behavior to uncover conversion opportunities. Track key metrics, run A/B tests, and continuously optimize the user journey.
  
  
• Plan and launch targeted email marketing, in-app messaging, and lifecycle campaigns to nurture free users and drive upgrades. Create persuasive copy and personalized offers for different user segments.
  
  
• Work closely with product and engineering teams to refine onboarding flows and enhance the overall user experience, ensuring a smooth transition from free to paid.
  
  
• Produce and manage high-impact marketing content such as landing pages, blog articles, and social media campaigns that reinforce the value of paid subscriptions and address user objections.
  
  
• Build, manage, and optimize paid acquisition campaigns (e.g., Google Ads, social media advertising) to drive qualified traffic to free trials and subscription pages, maximizing ROI.
  
  
• Track, analyze, and report on key performance indicators related to acquisition, conversion, and revenue growth, sharing actionable insights with leadership.
  
  
• Stay current with growth marketing trends and best practices in the SaaS subscription space, continuously testing and iterating to improve performance.
  
  
• Design and optimize referral programs and user-driven acquisition strategies.
  
  
• Implement customer segmentation frameworks to tailor messaging and offers, with a strong focus on maximizing conversion rates.
  
  

Requirements
 

• Demonstrated success in driving user acquisition and significantly improving free-to-paid conversion rates.
  
  
• Strong analytical mindset with experience using data to guide marketing decisions.
  
  
• Hands-on experience with marketing automation tools, CRM systems, and analytics platforms (e.g., Google Analytics, Mixpanel, HubSpot).
  
  
• Excellent written and verbal communication skills.
  
  
• Experience in SaaS or B2B environments is a plus.
  
  
• Proven expertise in A/B testing and funnel optimization.
  
  
• Deep understanding of customer lifecycle and retention marketing.
  
  

Benefits
 

• Work in a fast-paced, collaborative, and supportive team environment.
  
  
• Strong opportunities for career growth and advancement.
  
  
• Chance to join a high-growth startup at an early stage.
  
  
• Competitive salary and benefits package.