Product Marketing Manager

Drivetrain is hiring a Product Marketing Manager to own product marketing end to end. The role is remote-friendly and based in India. You would be the bridge between what Drivetrain builds and how the market understands it, working on positioning, launches, sales narratives, and in-app adoption.

This is a builder's role rather than a maintenance one. You would define the function itself — the messaging architecture, the launch process, the competitive intelligence program — and hire and develop people as the team grows.

What you will do

Positioning and messaging

• Own the company narrative and product-level messaging: why Drivetrain, why now, why not the alternative. Make it specific enough that a finance buyer feels understood.
• Build and maintain the messaging architecture across personas (CFO, VP Finance, FP&A manager) and segments, and hold the organization to it.
• Develop pricing and packaging recommendations with Product and Sales, grounded in willingness-to-pay research rather than instinct.

Go-to-market and launches

• Run product launches end to end — tiering, positioning, enablement, content, timing, and post-launch measurement. Define what a successful launch looks like before it ships.
• Partner closely with Product on roadmap inputs, bringing market and competitive evidence into prioritization conversations.

Adoption and expansion

• Drive in-app product adoption with Product and Customer Success: onboarding narratives, feature discovery, lifecycle messaging. Increase usage and stickiness, and turn that into retention and expansion.
• Instrument it. Know which cohorts are adopting what, and why the others are not.

Content and demand

• Set the editorial bar for everything published — research reports, whitepapers, case studies, website copy — and defend the difference between genuinely good content and filler.
• Partner with Demand Gen to make sure campaigns are built on messaging that converts, not just channels that spend.

Team

• Manage and develop product marketers as the team scales; in the near term, expect to be hands-on in the work yourself.

What they are looking for

• 5–12 years in B2B SaaS marketing, with at least 4 in product marketing and meaningful experience marketing to technical or financial buyers.
• A track record of owning positioning for a product or product line — not just executing launches someone else scoped.
• Exceptional written communication. You will be judged on your writing, and so will Drivetrain.
• Strong analytical instincts: comfortable in product analytics and GTM data, and able to build a case from evidence rather than assertion.
• Experience selling into or marketing to finance teams (FP&A, EPM, accounting, fintech) is a strong plus.
• People management or mentorship experience, or a clear readiness for it.
• Self-directed and comfortable with ambiguity. This role has a lot of surface area and not a lot of existing scaffolding.

Why this role

You would be defining how a category-challenging product gets understood, at a stage where your decisions stick. Direct access to leadership, a product that finance teams genuinely like using, and no layers between you and the customer.

About Drivetrain

Drivetrain's financial planning and decision-making platform helps companies scale and hit their targets predictably. It is a remote-first company headquartered in the San Francisco Bay Area, founded in 2021 by two ex-Googlers, with backing from venture capital firms.

The company describes its culture as remote-friendly, with a high degree of autonomy and trust. It says it is open and transparent, idea-friendly — an environment to explore new ideas, take risks, make mistakes, and learn — and customer-centric, following a product-led growth strategy.