Blog Writer

Role Summary 

Key Responsibilities 

Content Development 

• Produce 2–4 in-depth articles per month (1,200–1,800 words) designed to rank for target keywords and support conversions.
  
  
• Translate peer-reviewed research and emerging wellness trends into clear, engaging content that balances scientific accuracy with readability.
  
  

Editorial Planning & SEO
 

• Propose topics, develop outlines, and manage a rolling three-month editorial calendar aligned with marketing campaigns and product releases.
  
  
• Apply on-page SEO best practices, including header structure, internal linking, schema markup, and image optimization.
  
  

Collaboration & Repurposing
 

• Partner with marketing to adapt blog content into email copy, social posts, and landing page content.
  
  
• Integrate feedback from subject-matter experts (e.g., mycologists, therapists) to strengthen credibility and compliance.
  
  

Performance & Optimization
 

• Track organic traffic, keyword rankings, and engagement metrics using Google Analytics and Search Console.
  
  
• Test and refine headlines, CTAs, and keyword placement to improve click-through rates and time on page.
  
  

Must-Have Qualifications
 

• 2–4 years of professional writing experience (wellness, science, or e-commerce preferred).
  
  
• Proven familiarity with psychedelics, microdosing, or functional mushroom topics (published samples required).
  
  
• Working knowledge of SEO tools (Ahrefs, SEMrush, SurferSEO, etc.) and CMS platforms such as WordPress or Shopify.
  
  
• Ability to write with scientific credibility while maintaining an approachable, reader-friendly tone.
  
  
• Awareness of Canada’s regulatory environment for controlled substances and the ability to produce compliant content.
  
  
• Strong self-management skills, including meeting deadlines, incorporating feedback, and revising efficiently.
  
  

Nice-to-Have Skills
 

• Experience interviewing researchers, clinicians, or wellness professionals.
  
  
• Basic conversion rate optimization (CRO) knowledge for funnel-aligned content.
  
  
• Ability to create simple visual assets (Canva, Figma) such as infographics or header images.
  
  

Benefits & Perks
 

• Remote-first work environment with core collaboration hours (9:00 AM – 3:00 PM PT).
  
  
• Competitive compensation (per-article rate, monthly retainer, or prorated salary).
  
  
• Monthly product stipend for personal exploration or content research.
  
  
• Access to industry events, courses, and academic resources for ongoing learning.
  
  
• Supportive, feedback-driven culture that values scientific rigor, harm reduction, and creative freedom.