Senior Analyst Content Strategy

Top Reasons to Work at Bimbo Bakeries USA:

Salary Range: $66,600 - $86,600

Annual Bonus Eligibility

Comprehensive Benefits Package

Paid Time Off

401k & Company Match

Position Summary:

Key Responsibilities:

• Lead digital shelf strategy and content syndication execution across all brands and retailer network channels
• Develop and implement content strategies that improve product discoverability, visibility, engagement, and conversion
• Manage product content syndication through platforms including Salsify, Syndigo, and NIQ
• Oversee content deployment across retailer channels and ensure compliance with retailer-specific content requirements
• Monitor, troubleshoot, and resolve publication issues to ensure accurate and timely content deployment
• Manage retailer channel mappings, syndication configurations, and direct retailer connections to support accurate content distribution
• Update and maintain retailer assortments to ensure products are published accurately and distributed correctly across retailer platforms
• Review and approve product content, item records, and content submissions within retailer and syndication platforms
• Partner with external agencies on content creation, optimization, and execution initiatives
• Optimize product content across SEO and AEO copy, MRHI, imagery, enhanced content, and more
• Conduct content audits and competitive benchmarking to identify opportunities for optimization and performance improvement
• Measure content performance using available tools and translate insights into actionable recommendations
• Audit retailer product detail pages (PDPs) to ensure content accuracy, completeness, and content health
• Manage direct retailer channel connections and maintain syndication mappings across retailer networks
• Lead content governance initiatives, process improvements, and best practice development
• Collaborate with Sales, Brand, Packaging Graphics, and other cross-functional teams to align content priorities and business objectives
• Partner with external retailers, agencies, and syndication providers to support content execution and issue resolution
• Identify content gaps, operational inefficiencies, and process improvement opportunities
• Maintain documentation, reporting, and governance processes to support scalable content operations
• Communicate performance insights, content recommendations, and strategic initiatives to stakeholders and leadership
• Maintain content workflows, governance processes, and business rules that support scalable and efficient content operations
• Support additional digital shelf, content strategy, and syndication initiatives as needed

Leadership Competencies:

• Use a combination of feedback and reflection to gain productive insight into personal strengths and weaknesses.
• Builds partnerships and work collaboratively with others to meet shared objectives.
• Take on new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm.
• Understands the business and organizational environment and shows interest in adapting to their culture and ways of working.

Education and Work History:

• Bachelor's degree preferred in Marketing, Business, Communications, Analytics, or a related field
• 3+ years of experience in digital shelf strategy, content syndication, Product Information Management, eCommerce, Omnichannel, or a related field
• Experience within CPG, eCommerce, digital commerce, or retail content environments preferred
• Advanced knowledge of syndication platforms such as Salsify, Syndigo, and NIQ
• Experience with content measurement and optimization tools such as Vizit or similar platforms preferred
• Strong understanding of SEO, AEO, digital shelf best practices, content governance, and retailer content requirements
• Excellent communication, analytical, organizational, and project management skills

Preferred qualifications:

• Serves as a subject matter expert for digital shelf strategy, content syndication, and retailer content execution
• Influences cross-functional stakeholders without direct authority
• Gains alignment across internal teams, agencies, retailers, and external partners
• Translates complex content performance data into clear business recommendations
• Drives continuous improvement through process optimization, governance, and best practices
• Navigates competing priorities while maintaining focus on high-impact initiatives
• Demonstrates initiative, accountability, and ownership in a matrixed environment
• Communicates strategic recommendations and performance insights effectively to senior leadership
• Identifies risks, opportunities, and emerging trends to support business growth